Resources for the small business owner."Ask
Me a Marketing Question Here"
Marketing - The World's Most Practical Small Business Marketing Guide.
The Duct Tape Marketing Small Business Marketing System
This complete small business marketing program contains 400 workbook
pages and 12 audios CDs - packaged in a Duct Tape Marketing 3 ring
binder. This is the same tool my coaches use to coach clients.
Find out more.
Featured Resource - Duct Tape Marketing Workshops
Your Group Need a Practical Small Business Marketing Speaker?
I am available to present small business marketing workshops, seminars
and keynotes to groups and associations.
Find out more
Referral Flood - How to generate a
flood of new business without spending one dime on advertising
The complete referral marketing system with over 50 real world referral
tactics, examples and forms.
Resource - Get Local Search Engine Traffic
Don't Let Your Small Business Get Left Behind in the Local Search Engine
Get your local business found online automatically by local prospects
with a Duct Tape Marketing Local Search Engine profile. One of the best
ways to get your business found in your town by local prospects.
Get free Magazine Subscriptions
Keep up on the latest in your
industry with this impressive list of free publications.
Apr 29, 2008
In this issue:
free report - Can LinkedIn Increase Your Sales?
Main Article- 7
Steps to Local Search Dominance
- Product Review - Harness the Internet
Further Reading -
Predictably Irrational - Dan Ariely
Saturday Nights and Sunday Mornings - Counting Crows
your articles to the Duct Tape Marketing
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Duct Tape Marketing On the Road - see the
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List and find marketing events -
entrepreneurs for the Duct Tape Marketing coach network
If you are a coach, marketing
professional or entrepreneur looking for a proven success system, join me
for an information session and learn about the growing Duct Tape Marketing
network. More info at
webinar is Wednesday, April 30, 2008 2:00 PM CDT - Enroll here
Featured Resource #1 - Can
LinkedIn increase your sales?
Jill Konrath, author of
Selling to Big Companies has compiled a free report outlining ways
to use the popular business networking site,
LinkedIn, to increase your sales.
Many people are drawn to the promise of millions of connections on LinkedIn but suffer from the “now what” syndrome once they get signed up. There is gold in LinkedIn, but like any social network the secret lies in understanding how to open up access points and begin to make them pay off in mutually beneficial ways.
Get Can LinkedIn increase your sales.
Featured Resource #2 -
Harness the Internet
No matter if you do business in your town or around the world, the Internet has become an essential small business marketing tool! Get Harness the Internet from Duct Tape Marketing and get your hands on an small business Internet marketing super class broken into three fast moving live sessions - each packed with laser specific details for moving your business ahead in this rapidly changing medium. This program includes 3 live, 1 hour audio sessions with John Jantsch, workbooks, and transcripts from each session.
Find out more
7 Steps to
Local Search Dominance
Local shoppers are
going online to find products and services in your town — you must find
ways to get found when they do!
Right now, in every community in America, increasing numbers of people of all ages are turning to the world wide web to find products and services right their at home.
This trend, known generically as local search presents a huge opportunity for small businesses that focus on winning in this arena. Below are seven steps every local business should explore today in order to gain a competitive advantage in their local markets. (Someone in your market and industry will do this, why not you?)
- Register with the primary local and social search engines Google, Yahoo, Microsoft, AOL, Ask, Local.com and TrueLocal are all awaiting your information as they build local search directories. Make sure you are listed.
Judy's Book, Craig's List, and Insider Pages are sites building directories with user generated reviews. Get in those as well and manage your online reputation.
- Optimize your web site for local search
- Put local terms in you page titles — not Home page — Kansas City Electrical Contractor
- Put local terms in your anchor text — not Kitchens — New York Kitchens
- Put local terms in your H1 and H2 tags
- Put local terms in your body copy
- Put a map on your site The whole mapping category just keeps getting easier to use. Google Maps, both mapping and local directory, recently added a feature that makes it super easy to embed a map rather than simply copy an image or link to a map. This means that you can use a map with all the functionality right on your web page. Many businesses can benefit from this tool, especially when it comes to local search.
To create a map for your business, simply visit Google Maps, conduct a search for your business (you've got to be in the Google Maps directory to show up — get listed), hit the "link to this page" link and copy the HTML code for your map. I've simply pasted that code below so the map shows up in this post, but you could put it on any web page. Then create directions in text to your business from various routes and you've created some nice local keyword rich content. (This is a good web content strategy even if your clients don't need to find your office.)
- Check your InfoUSA listing InfoUSA compiles lists for direct mail and telemarketing but they also provide a great deal of the directory listing information for many of the smaller search directories. Go here and make sure your listing is correct and up to date. You can also add things like your web site address to the profile.
- Add local content You should create several pages of content on your site focused on local angels. You can report local news, talk about your firm's history in a town, give an overview of non-profit activities, even report on the various suburbs your staff hails from. Don't forget to put your physical mailing address on every page — that's local content too.
- Add a blog A blog (not a free blogger one, but one that resides on your domain) is one of the most powerful local search tools going. You can simply post about things going on in the community, school events, neighborhood block parties, the local sports teams. It's helpful if you can do this and post content that is relevant to your primary business, but as long as the towns and neighborhoods you want to score well in the search engines with are in your posts and titles, you will get some serious lift for those terms.
- Get local inbound links The search engines give lots of credit for links that are coming back to your site from other sites. Go out their and find some local directories or strategic partners that will link back to your site but don't have them link back to your business name - Joe's Pet Shop. Have them link back to your site with a local search term like — Toledo's Biggest Pet Shop.
Search Engines Explained
~ ~ ~
John Jantsch is a marketing and digital technology coach, award winning
social media publisher and author of Duct Tape Marketing. He is the
creator of the Duct Tape Marketing small business marketing system. You
can find more information by visiting
You may reprint this article in its entirety if you attribute the
article to John Jantsch and include the information about the author
Featured Reading -
Predictably Irrational - Dan Ariely
introduces the interesting concept of something he calls behavioral
At first it might appear to be a bit of a dry read, but,
from a marketing standpoint, he reveals some very predictable patterns
of behavior that suggest we can know what people are going to do.
According to Ariely, our understanding of economics, now based on the
assumption of a rational subject, should, in fact, be based on our
systematic, unsurprising irrationality.
Featured Listening -
Saturday Nights and Sunday Mornings
I have always been a big fan of Counting Crows and always find a way to
return to their debut album August and Everything After, but they kind
SN&SM is their first studio album in over five years and is a nice
return to their roots.
The album is also a fine example of what albums used to do best - it's
a themed plot broken into songs about the sins of Saturday night and then
the repent and despair of Sunday morning.