DuctTapeMarketing.com
August 01, 2006
In this issue:
Resource #1 -
Become a Duct Tape Marketing Coach
Resource
#2 - Free
Teleseminar with Michael Gerber (E-Myth author)
Main Article
- Partnering with Not for Profit Agencies
Free ebook
- Start with a lead
Resource #3
- Duct Tape Marketing Blog Channel
Resource #4
- Pay per click advertising resources
Free Magazine -
Free Sales and Marketing Magazines
Featured Reading -
Getting Things Done -
David
Allen
Featured Listening -
Adieu False Heart - Linda Ronstadt and
Ann Savoy
Jim Hopkins,
small business columnist for USA TODAY,
is pitching his
Entrepreneurs Panel -- a virtual advisory group of business
owners and their allies who are often quoted in USA TODAY and on his blog.
Have a look and sign-up!
I've been doing some updates on the Duct Tape Marketing site - if you haven't dropped by for a while you should.
You can always view past newsletter issues here!
Duct Tape Coaches - Duct Tape Marketing Authorized Coaches - coming to a town near you (already spanning the USA, UK and Canada!)
Think you might want to become a Duct Tape Marketing Authorized Coach?
Find out more here
Next Training Intensive is September 22-23!
To become a coach Email John Jantsch or
call 866-DUC-TAPE (382-8273) and visit
Duct Tape Marketing Coach
to get details and listen to an audio overview.
Featured
Resource #2 -
Free Teleseminar
with Michael Gerber, author of the
E-Myth Revisited.
Wednesday, August 9th - Noon
Central
(10P/11M/1E/GMT-6)
Michael wrote the
foreword to my upcoming book, Duct Tape
Marketing - The World's Most Practical Small Business Marketing Guide,
and is joining me to share his always thought provoking views on small
business.
Enroll here
(Limited to the first 500)
Teleseminar hosting provided by
Conference Calls
Unlimited
Partnering with Not For Profit
Agencies
 By John Jantsch
As a rule, non-profit agencies can make great marketing partners.
Now, before I get too far into this, let me state, for the record that what
I really talking about is lending help to one of the many worthy charitable
organizations in the world that provide community and health services by
forming a partner relationship that includes showing them how to better
communicate their story.
To take full advantage of partnering with a non-profit group you should
approach it as a formal relationship. While many consider writing a check to
the organization to be such a relationship, I'm talking about something much
deeper. I believe both parties can be big winners if find an organization
whose mission motivate you and then you propose ways that you can contribute
cash, products and services, volunteers, event management, promotions with
incentives for the organization, marketing muscle to tell their story and
maybe even creating online tools such as blog.
My experience is that many non-profits are hungry for this deeper form of
relationship and would be more than happy to communicate your roll in
creating this unique relationship to their staff, board, committees,
volunteers, donors and constituents as well.
You can really kick this type of referral into high gear if you can create a
promotion that generates dollars and exposure for your group when people
participate.
I will warn you though that you must believe in the cause you partner with
and pursue this path because of a desire to help. That's the only way
everyone will win. But, I believe, and many non-profits know for a fact,
that your company will be most prepared to provide the greatest level of
help when everyone wins.
Here’s an example of a program I put together for one of my clients.
The client, a major wireless phone provider, approached three local not for
profit groups and proposed a formal partnership. The three agencies
represented a cross section of community needs.
The company proposed making a donation to each group, taking over and
running an event, allowing each group to put marketing materials in the
company’s retail stores, providing volunteers to fill identified needs and
facilitating public relations opportunities including radio show appearances
through the company’s advertising contacts. In addition, the company ran a
month long promotion offering a special discount and contribution towards
each group for any new customers signing up for their service.
In return, each agency (voluntarily) outlined this new relationship for
their boards and committees, featured the partnership in their already
established newsletter and encouraged all constituents to participate in the
month long promotion.
The relationship also garnered significant media attention for both the
company and the participating agencies. All of the agencies involved further
used this relationship as a model for future corporate outreach.
And another example
Soli’s Printing, a print shop in Kansas City has administered a creative
promotion it calls PressRun for over 15 years. Any customer can designate a
portion of their printing sales be donated as in-kind printing services to
any qualified non profit group they choose.
From their web site:
SOLI PRINTING
has always been committed to helping the non-profit organizations in our
community. For this reason, in 1991, we developed the PressRun® program; a
way for non-profit organizations to receive free printing services and
products. Since the program's inception we've donated over $1.6 million in
PressRun® to our business clients and non-profit customers. Over 500
organizations have taken advantage of this program over the years, with some
receiving hundreds of dollars worth of free services and products each
month.
A side benefit of this approach is that the non-profit agencies are
motivated to encourage their business partners to use the services of the
print shop in their everyday use as a way to donate to the charity. Everyone
wins!
Any non-profit agency readers out there care to comment on how you would
like to see organizations partner better with you?
~ ~ ~
John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson - due out in the fall of 2006
He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting http://www.ducttapemarketing.com
You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.
My friend and author Brian Carroll recently released this free ebook titled
-
Start with a lead - 8 Critical Success Factors for Lead Generation
Download it here
Duct Tape Resource: Duct Tape Marketing Blog Channel Recently, I added 14 new blogs on specific small business topics to the Duct Tape Marketing Blog Channel bringing the total to 22. The collective brainpower coming from this blog network will make it the place to go for small business information.
I have added a Duct Tape Marketing Blog Channel Digest page that allows you to visit one page and view the most recently updated content.
Pay-per-click Advertising
Resources
Confused about pay-per-click? (PPC) I
have compiled a page of Links
to small business pay per click advertising tools, resources and FAQs
Featured Reading
 It's
Getting more done in less time is the small business person's dream. I keep
coming back to this book over and over again as it's simple message of
planning, organizing and uncluttering make so much sense.
The book presents a step-by-step
system for being more productive.
Featured Listening
Adieu False Heart - Linda Ronstadt and Ann Savoy
Linda Ronstadt of, well, lots of places, teams up with Ann Savoy, one half
of the Savoy-Ducet cajun rock band to create a very listenable sound.
Ronstadt with her "lush life" vocals pairs well with Ducet's dance hall
sound.
They take turns alternating between lead vocals and harmonize like
they're sitting in your living room.
Love the rendition of 60's hit, "Walk Away Renee" |
Featured Resource #1
The Duct Tape Marketing Small Business Marketing System 
This complete small business marketing program contains 15 workbooks, 12 audios CDs - packaged in a Duct Tape Marketing 3 ring binder. This is the same tool I use to coach my clients. Find out more.
Featured Resource - The Duct Tape Marketing
Workshops - Does Your Group Need a Practical Small Business Marketing
Speaker?
 I am available to present small business marketing workshops, seminars and keynotes to groups and associations.
Find out more here
Featured Resource #3 - Digital Version Now Available for Immediate Download 
Referral Flood - How to generate a flood of new business without spending one dime on advertising
The complete referral
marketing system with over 50 real world referral tactics, examples and
forms.
Resource - Get Local Search Engine Traffic
Don’t Let Your Small Business Get Left Behind in the Local Search Engine Game
Get your local business found online automatically by local prospects with a Duct Tape Marketing Local Search Engine profile. One of the best ways to get your business found in your town by local prospects. More Featured Resource #3 - Blog Lightning - How To Create and Promote Your Blog In A Flash Drawing from my experience creating blogs, including my award winning Duct Tape Marketing Blog, I have launched a complete step-by-step guide that takes you by the hand and shows you exactly what to do to instantly create and promote a successful blog for your business.
You also get 14 video screencast tutorials that allow you to watch over my shoulder as I actually do the steps I outline in the system - It does not get any easier than this! - Order Blog Lightning
Featured Free Magazine
 Request Your Free Magazine
Sales and
Marketing Magazines Collection of free magazines, white papers and
podcasts for small business marketing. Duct Tape Marketing Podcast
Tune in each week as I interview some of the brightest business experts, authors and entrepreneurs. Subscribe and get the Duct Tape Marketing Podcast delivered to your iPod or other mp3 player.
Listen Now! |
