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Duct Tape Marketing Newsletter

In this issue

Tuesday, Aug 25th, 2009

Featured Resource

Become a Duct Tape Marketing Coach in 2009 (last training this year)

CoachJoin the Duct Tape Marketing Coach Network and become part of a network of small business consultants and coaches across North America that are discovering the tremendous power behind the Duct Tape Marketing Brand, Tools, Programs and Systems.

Let our brand open doors and help you take your business to the next level. We are looking for marketing professionals with a passion to serve small business.

Live Discovery Webinar - Enroll for an upcoming session here - to learn about the opportunity.

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Featured Resource - Favorites of the Week

In continuing with my series of quick social media tips I wrote two how to articles that you might find useful.

Featured Article

Are You Ready for the Economic Rebound?

This article is a reprint from my column at AMEX OPEN Forum from Aug 19th, 2009

 

Like this article? Share it on twitter - hit the tweet button.

Are you holding on waiting for your world to get back to normal after the recession – if so, then stop it right now – there’s no such thing as normal and today your best play is to embrace the economic downturn and seeming chaos as one of the most significant opportunities for growth in recent history.

Now is the time to get serious about preparing for the rebound. Organizations that take steps today will be poised to take market share and talent from competitors large and small.

Right now is the time to adapt to shifts in buying patterns and needs, try new things, embrace chaos, let go of past assumptions, take a fresh look at what your customers really want, and perhaps, piss off an entire market with your rebound point of view. (A lot of people want to be unhappy, so let them.)

Here are a few things you should be understanding and doing to put your self squarely in the path of the impending rebound.

Take even more advantage of technology – By retooling just about everything your company does with an eye on doing it faster, cheaper and more distributed, with the help of technology, you can gain a price and results edge some of your competitors will never understand or be able to touch. Moving your data and applications to cloud computing functionality is likely the fastest way to gain a technological advantage today.

Of course, utilizing free and low cost applications that allow you to more effectively collaborate with your prospects, customers, mentors, suppliers, partners and even competitors is a business practice that will become standard fare for rebound economy players.

Steal the best talent – I admit that’s a bit dramatic, but there has rarely been a more talented, hungry group of job seekers available than right now.

In too many cases these folks have seen what happens when a large, less nimble organization can’t adapt to change. This generation of talent is suddenly enamored with the prospect of working in a small business culture, touching and impacting both the customer experience and the actual products and processes.

So, while stealing is a bit harsh, taking advantage of their new-found point of view to grab the best and the brightest is a smart play today.

Invest in training everyone – Take the folks that you have and folks you might add and spend the time and, yes perhaps the resources, to make them smarter, faster, more integrated (meaning everyone can answer customer service calls), and more culturally bought in.

That list is a tall order, particularly if it’s not been something you focused on in the past. A good starting point is to make certain everyone in the organization can cite what business you are really in, who makes an ideal client for that business, and what your business does that customers value.

I believe the first step is making training a priority, even if it’s just a weekly meeting to talk about what went right and what could go better.

If you can do that then training them how to read a balance sheet or operate critical job processes should be a snap.

Recruit strategic rebound partners – One of the fastest ways to take advantage of your rebound strategy is to recruit and train a strategic partner network to do the same.

Go out and find the best of class providers for everything else your customers need to achieve their ultimate goals and learn everything you can about their business, what their ideal customer is, how to introduce them to your customers, and their core message of differentiation.

Then, offer to teach them how take advantage of technology to dominate, hire incredible talent, and train a customer consumed culture.

If you bring partners along with you on this rebound trek, the strategy and team you build today will be an unstoppable opportunity machine tomorrow.


Image credit: Glenn.

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John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.

He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting http://www.ducttapemarketing.com

You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.

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Featured Reading

CrushIt! Why Now is the time to cash in on your passion - Guy Vaynerchuk

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, and the wine business grew to over $60 million a year, he began making national TV appearances including the "Today Show", "Late Night With Conan O'Brien", and "Ellen", consulting for Fortune 100 companies, and giving keynote speeches around the world. Gary's dual identity as both business guru and wine guy has made him the 'Social Media Sommelier'.

More info here

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Featured Listening

Black Sheep - Martin Sexton

Sexton's voice is incredibly unusual at times that it takes a few listens
to various songs to know it's the same person - he plays a folk style
of guitar that matches his quirky writing and he is equally talented
singing an upbeat toe tapper like Diner or a haunting song about death
like Glory Bound.

This album is a great place to start if you're not already a fan.

More info here

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2009 Duct Tape Marketing - all rights reserved - reprint rights with full attribution.
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