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DuctTapeMarketing.com
March
1, 2006
In this issue:
Interesting Resource
- LogoWorks
Duct Tape Marketing Forum
- Get and give marketing advice
Duct Tape Coaches -
Duct Tape Marketing Authorized Coaches
Main Article
- A Powerful Way To Motivate Referral Sources
Free Magazine -
Target Marketing
Featured Reading -
Inside Every Woman:
Vicki Milazzo
(Bonus Today!)
Featured Listening -
A Love Supreme - John Coltrain
I received a nice
review of
Duct Tape Marketing by Harvard Business School!
- I guess you just never know where Duct Tape is going to
show up.
You can always
view past issues here!
Duct Tape Review ::
LogoWorks
An
appropriate logo, and by that I mean one that serves to reinforce what
your company stands for and does it in a way that appeals to a chosen
target audience, is a foundational marketing element.
There are many ways to
acquire a strong identifying logo for you business, but of late, more
and more small business owners are finding an online service called
LogoWorks.
 LogoWorks
creates logos and other design by matching several designers to your
online request for a logo. You simply go to logoworks.com and complete
an online request form.
The process of
requesting a logo is fairly simple, but like any design element, you
will get a better design if you can specifically describe your target
market and core marketing message when you complete the online form.
Depending upon your
needs you can expect to get three to five design concepts in about 48
hours. You can revise or accept a concept as done and even allow your
clients and associates to vote on the one they like. The entire process
of creating a logo costs $299.
LogoWorks also creates
stationary, brochures, web pages and promotional products like hats and
coffee mugs.
LogoWorks is a very
affordable option that provides very nice work. The online system of
ordering, reviewing and finalizing your designs just works. LogoWorks
gets my highest recommendation
Duct
Tape Marketing Forum Is Alive
 I
just rolled out a new place for you to get and give small business
marketing tips, resources and advice. The Duct Marketing Forum is
the place to go to ask your marketing questions, find new marketing
resources and share your marketing success stories.
A forum is an interactive section of a web site that allows registered
members to post and comment on other posts. You don't have to be a
member to view the forum, but you will need to register to post content.
The forum is in its infancy at the moment, but will grow with your
participation to become a valuable small business marketing resource.
Calling all marketing experts - feel free to drop by and share
your expertise!
The Duct Tape
Marketing Forum
Duct
Tape Coaches -
Duct Tape Marketing Authorized Coaches - coming to a town
near you
The first group of 10
coaches have been selected and begun the initial phase of training.
These coaches will be the
exclusive distribution channel for Duct Tape Marketing products and
licensed to work with small business owners to implement the Duct Tape
Marketing small business marketing system.
The network of
Duct Tape
Marketing Authorized Coaches will become the recognized brand of
small business marketing coach.
Next Group forming for training in May 2006! To be notified
Email John Jantsch
Featured Tip
The Perfect Way To Motivate Your
Referral Sources
A shift in the referral dynamic can
work wonders to get your network going
by John Jantsch
 You
know you have much to offer your referral partners but, they don't seem
very motivated to refer you to their network.
You've taken the lawyer, accountant, financial planner and insurance
broker to lunch, explained your greatness but, still, they don't ever
send any referrals your way.
Maybe it's time to
shift the entire dynamic in this little referral process and spark their
motivation by getting them to chase you instead.
Today I plan to outline
two very powerful tactics that will get your prime referral target
partners to return your calls, introduce you to their network and
actively market your business.
Before I do though I want to explain the universal principle these
tactics are built upon.
When you make a sales call on one of your prime referral prospects, the
focus is one what "they" can do for "you." In that scenario, you are
indeed selling. What if your reversed the focus and presented a referral
partnership that instead focused on what "you" were going to do for
"them?"
The tactics I am
about to outline will give you the creative framework but, this shift in
focus is the driver and a principle so strategic in nature that it's
worth looking for other ways to apply.
So, to shift the focus to your referral source I offer two powerful
strategies.
1) The Perfect
Introduction In Reverse - Make up a list of 25 prime referral
sources - Those folks that you know serve your same market and could
easily influence some percentage of that market to consider your
services. Write to these source and tell them that you admire what they
do and think that you have clients that you could refer to them. Include
a form in this mailing that allows them to explain in their own words
exactly how to introduce them to your clients. Ask them to fill this
form out using your Perfect Introduction as an example and return it to
you.
Simple as this sounds
it will forever alter how they view your business. And, you will
certainly receive some information that will allow you to refer a
portion of these sources to your clients.
But, you will also be
amazed by the amount of positive feedback you receive from the simple
twist in the selling dynamic. All of a sudden you become the client
instead of the salesperson.
2) Interview
Syndrome - No matter what the topic, everyone likes to be
interviewed. I publish a
podcast here
- and I'm amazed at the caliber of guest that will return my phone call
or email when I ask to interview them for my podcast. Granted, my
podcast has a few more listeners than the average small time AM radio
talk show these days but, there is something fetching about the lure of
the media interview.
Here is how you apply
this to your referral network. Make up a list of professionals or
service providers that you think would have something worthwhile to say
to your target audience. Then, once a month, invite one of these experts
to participate in a recorded interview. Record, broadcast or otherwise
syndicate this content on your web site or even as a series of CDs. Or,
you can host these events as live teleseminars and invite your guest
speakers to promote the call to their clients and prospects.
So now when you approach a potential referral source you are no longer
asking them to do something for you, you are asking them if they want to
be famous, or something close to it.
Can you how one of the
above tactics might change how you approach your referral sources? Try
either of these for a while and just might find referral sources begging
to be on your team.
~ ~ ~
John
Jantsch is a marketing coach, author and creator of the Duct Tape Marketing
System. You can get more information about the Duct Tape System and
download your free copy of “How To Grow Your Small Business Like Crazy
by visiting http://www.ducttapemarketing.com
Featured Reading
 Inside
Every Woman:
Vicki Milazzo
There is much written
about success, but far too little of it is written by women. I have four
daughters so I'm a complete sucker for a book that not only profiles a
successful woman businessperson, but also outlines steps that anyone can
choose to follow to succeed in business and in life.
As a special bonus to Duct Tape Marketing readers I am helping Vicki
promote her book today by allowing you to tap into a reported $2839
worth of free bonus gifts if you buy her book today.
I believe that you will find this book inspiring on its own, but the
bonus gifts are just a bit of icing on the cake.
Featured
Listening
A Love Supreme - John Coltrane
It had been some time since I listened to this album but, it dawned on
me when I did recently that this might be the best album to represent
the changes in America in the 1960s. A lot of groups are credited with
writing music that captured the tension of the time, particularly that
found in the civil rights struggle.
Coltrane, already a very popular tradition jazz player, put out an album
in 1964 that challenged most everything musically while capturing a
spiritual side of jazz that would influence others to come.
I have also posted my
Top 25 Albums of All Time List for those interested in such things!
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Coming Soon!
The Duct Tape Marketing Small Business Marketing System
Next week
I will release my ultimate marketing system.
This complete small business marketing program contains 15 workbooks, 12
audios and over 100 pages of audio transcript - packaged in a Duct Tape
Marketing 3 ring binder. This is the same tool I use to coach my
clients. Look for a special Duct Tape Marketing Newsletter subscriber
offer.
Featured Resource #2-
Digital Version Now Available for Immediate Download
Referral Flood
- How to generate a flood of new business without spending one dime on
advertising
I
just released a digital version that allow you to download the 125 page
ebook as a PDF file and MP3 Audios. I also passed on the saving to you.
The digital version is $79 (as opposed to $97 for printed version) + no
shipping
Featured Resource #3 -
Blog Lightning -
How To Create and Promote Your Blog In
A Flash
Drawing from my experience creating blogs, including my award winning
Duct Tape Marketing Blog, I have launched a complete step-by-step guide
that takes you by the hand and shows you exactly what to do to instantly
create and promote a successful blog for your business.
You also get 14 video screencast tutorials that allow you to watch over
my shoulder as I actually do the steps I outline in the system - It does
not get any easier than this! -
Order Blog Lightning
Featured Free Magazine
Target Marketing
Covers all direct response media, including direct mail, telemarketing,
space advertising, the Web and direct response TV....
Duct
Tape Marketing Podcast
Tune in each week as I
interview some of the brightest business experts, authors and
entrepreneurs. Subscribe and get the Duct Tape Marketing Podcast
delivered to your iPod or other mp3 player.
Listen Now!
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