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The Duct Tape Marketing Small Business Marketing System

This complete small business marketing program contains 400 workbook pages and 12 audios CDs - packaged in a Duct Tape Marketing 3 ring binder. This is the same tool my coaches use to coach clients. Find out more.

Harness the Internet - Market Your Small Business More Effectively - program includes 3 - 1 hour audio sessions with John Jantsch, workbook, and transcripts from each session.

Visit the Catalog to select the version you would like to receive.

The Lead Generation Machine

Could Your Business Stand a Consistent, Predictable, and Growing Flow of Highly Qualified Leads?

Create a Non-Stop Flow of Highly Qualified Leads for Any Business - The Duct Tape Marketing Small Business Marketing Lead Generation Course

Featured Resource - The Duct Tape Marketing Workshops - Does Your Group Need a Practical Small Business Marketing Speaker?

I am available to present small business marketing workshops, seminars and keynotes to groups and associations.

Find out more here

Referral Flood - How to generate a flood of new business without spending one dime on advertising

The complete referral marketing system with over 50 real world referral tactics, examples and forms. Find out more!

Resource - Get Local Search Engine Traffic

Don't Let Your Small Business Get Left Behind in the Local Search Engine Game

Get your local business found online automatically by local prospects with a Duct Tape Marketing Local Search Engine profile. One of the best ways to get your business found in your town by local prospects. More

Blog Lightning - How To Create and Promote Your Blog In A Flash

Drawing from my experience creating blogs, including my award winning Duct Tape Marketing Blog, I have launched a complete step-by-step guide that takes you by the hand and shows you exactly what to do to instantly create and promote a successful blog for your business.

You also get 14 video screencast tutorials that allow you to watch over my shoulder as I actually do the steps I outline in the system - It does not get any easier than this! - Order Blog Lightning

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DuctTapeMarketing.com
Mar 04, 2008

In this issue:
Resource #1 - Microsoft Small Business Summit
Main Article - 7 Steps to Consistent Referral Generation
Resource #2 - Agency Quality Designs from StockLayouts
Further Reading - Awakening the Entrepreneur Within - Michael Gerber
Featured Listening - Solo Acoustic #2 - Jackson Browne

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You can always view past newsletter issues here

Featured Resource #1 - Microsoft Small Business Summit

Mark your calendar. Entering its third year, the Microsoft Small Business Summit, a nationwide, online event that runs for four days is coming. This year it runs from March 24 through March 27. Summit registrants can participate online from home or office.

I have been asked to kick the summit off with a session on small business marketing so I hope that lots of Duct Tape Marketing readers will be joining me live online on March 24th at 9am PDT!

The summit offers advice from entrepreneurial peers and small business experts on topics ranging from sales, marketing, productivity, mobility, security, financial management and startups.

Over the four days, a variety of panelists will speak, including Cheryl Broussard, financial advisor and author of Sister CEO; Duct Tape Marketing’s John Jantsch; Louis Barajas, author of Latino Journey to Financial Greatness and Small Business, Big Life.

The summit is free and registration is open now. Make sure to register even if you can’t make the live events as you will get access to the archived recordings months after the event.

Featured Article

7 Steps to Consistent Referral Generation
Understanding your customer lifecycle and mapping every customer touch point is key to generating a consistent flow of referrals.

Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally.

One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable.

I say this often, but it’s worth repeating - every person, place and thing in your business that comes into contact with a prospect or a customer is performing a marketing function. Your organization’s referability is being decided by the sum total of those contacts.

It’s so important to figure out the critical stages involved in developing a customer and then fill the gaps in every contact - by fill I mean, make sure that every contact is a marketing contact - and that includes things like delivery, customer service, even billing.

The 7 Stages and logical touch points along this customer referral life cycle look something like this.

Know - Your ads, article, and referred leads
Like - Your web site, reception, and email newsletter
Trust - Your marketing kit, white papers, and sales presentations
Trial - Webinars, evaluations, and nurturing activities
Core - Fulfillment, new customer kit, delivery, and financial arrangements
Repeat - Post customer survey, cross sell presentations, and quarterly events
Refer - Results reviews, partner introductions, peer 2 peer webinars, and community building

I suggest creating a diagram consisting of the stages above and mapping out every touch point you have or should have before you ever start dreaming about a world flooded with referrals.

Related article - Keyword research for websites
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John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of Duct Tape Marketing. He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting www.ducttapemarketing.com

You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.

Featured Resource #3 - Agency Quality StockLayouts

It’s been a while since I’ve written about StockLayouts, but every time I see a new set of designs come out of these folks I’m even more impressed.

One of the quickest ways to create high impact stationary, brochures, ads, newsletters and product sheets is to grab a collection from StockLayouts. There are lots of template designs available but these are by far the best you can find.

You won’t find yourself thinking these design look like templates - don’t forget to browse around and find designs for your specific industry.

Featured Reading - Awakening the Entrepreneur Within - Michael Gerber

In My friend Michael Gerber is at it again, Awakening another generation of entrepreneurs and showing people how to dream intentionally.

Companies that embrace this practice can become extraordinary by pushing beyond what they thought it meant to run a company.

Michael wrote the foreword to Duct Tape Marketing and I consider him my mentor. Just go get his book!

He was a guest on my Coaching Excellence Series. Listen to what he had to say

Featured Listening - Solo Acoustic #2 - Jackson Browne

This is a follow-up to Browne's Solo Acoustic #1 of course and to me it adds even more to the very stripped down collection of his songs.

I enjoy the banter he participates in as much as the music. Some might say this is just an aging musician trying to resell old songs, but the songs in both of these solo albums take on new life as Browne gets to display his piano and guitar playing abilities outside of the studio setting.

Songs on this album span his career including several from his first album Saturate Before Using.