|
DuctTapeMarketing.com
Nov 7th, 2007
In this issue:
Resource
#1 - Free Coaching Excellence Series
- John Battelle
Resource #2
- Free
Teleseminar - LogoWorks and Branding
Main
Article
- Create a Referral Marketing System in 7 Steps
Resource #3
- Personal Branding Summit
Free
Magazine - Free
subscription to Chief
Marketer Report
Further Reading - Built to Serve - Dan
Sanders
Featured
Listening -
Chrome Dreams II -
Neil Young
Add your articles to the Duct
Tape Marketing Article Directory
Participate in the Duct Tape
Marketing Forum
Coming
Soon - Duct Tape Marketing WorkBench
Duct Tape Marketing On the Road - see
the schedule of speaking events
You can always view past newsletter issues
here!
I've
completely revamped my blog and moved to WordPress - have
a look
Featured Resource #1
-
Coaching Excellence Series with John Battelle
John
Battelle
Author of The Search: How Google
and Its Rivals Rewrote the Rules of Business and Transformed Our
Culture and founder of Federated Media - Battelle is
considered one of the leading experts on new media, Web 2.0 and
online advertising. - November
27th, 2007 Noon Central (GMT - 6)
Enroll here
for log-in, updates and further announcements.
Future events include Michael Gerber, David Allen, Dr Ivan Misner, Tim Ferris and Seth Godin. This series is presented in part by the Duct Tape Marketing Authorized Coach Network.
.
Featured Resource #2 -
Free Branding Teleseminar with LogoWorks
 Join
us November 7th for the Logoworks Branding Webinar to learn all about
branding and how you can take your businesses brand to the next level.
You'll hear from two top marketing and branding experts in small
business space, Rob
Marsh, Director of Creative Services here at Logoworks by HP, and
John Jantsch,
Founder and author of Duct Tape Marketing. To learn more about the
presenters, click here.
Featured
Article
How To Create The
Ultimate Referral Marketing System In 7 Simple Steps
.
 Step
#1 - Create a referral target market(s) you must create a target list
of companies and individuals who can be motivated to refer. This can be
clients or a network of related businesses.
Step #2 Identify your ideal referral client In order to receive high
quality referrals you must be able to quickly communicate the exact type
of person or business that makes a great referral.
Step #3 Create and communicate your core referral message you must
be able to easily explain the value you can bring to anyone who is
referred. We show estate attorneys how to become famous.
Step #4 Design a referral education system When you meet with a
potential referral source you can substantially increase the number and
quality of referrals if you systematically educate them on: Who makes a
great referral, whats in it for them to provide a referral, how to
refer you, and the exact steps you plan to take with that referral
Step #5 Outline your referral lead offer and system this is the
heart and soul of the system. This is where you devise the creative
offer that makes people want to refer you. Example: Earn a 100% refund
on your tax return preparation when you refer 4 people who become
clients.
Step #6 Create a referral conversion strategy what good are referral
leads if they dont become referral clients? You must map out a specific
set of steps that will allow you to convert your referral leads. What do
you do with a lead when the phone rings?
Step #7 Identify a referral follow-up strategy to bring your
referral system full circle you need to devise two follow-up steps. 1) a
way to continue to market to your referral leads that dont immediately
turn into clients and 2) a way to systematically communicate the
progress of a referral back to your referral sources to keep them
motivated..
Related article -
How to motivate referral sources
. ~ ~ ~
 John Jantsch is a
veteran marketing coach, award winning blogger and author of
Duct
Tape Marketing: The World's Most Practical Small Business
Marketing Guide published by Thomas Nelson.
He is the creator of the Duct Tape Marketing small business marketing
system. You can find more information by visiting http://www.ducttapemarketing.com
You may reprint this article in its entirety if
you attribute the article to John Jantsch and include the information
about the author above.
Featured Resource #3 -
A Brand You World
Global Telesummit
 "A
Brand You World - Global TeleSummit" will take place live on
Thursday, 8th November 2007. The event will run for a period of
12 hours commencing at the following times:
7am Los Angeles
10am New York
3pm London
4pm Paris
10pm China/Hong Kong/Singapore
I am participating on the following panel to kick the entire event off.
Tune in, it should be a good time.
10am ET/3pm UK :
Evangelizing Evangelists to Build a Business and Build Your Brand -
a panel facilitated by Guy Kawasaki with Krishna De, John Jantsch, Andy
Sernovitz, Tim Demello
Featured
Reading
Built to Serve
- Dan
J. Sanders
Built to Serve: How to Drive the Bottom Line with People-First Practices
(Hardcover)
by Dan J. Sanders (Author), Stephen Covey (Author), Ken Blanchard
(Author).
Sanders built United
Supermarkets with the belief that the prevailing ways to build a
business are broken.
He distills valuable lessons
from nine decades of a people-centered culture that consistently
delivers outstanding customer service and reveals how you can develop a
fully engaged, productive workforce.
Featured Listening
Chrome Dreams II - Neil Young
I don't know what I'll do when these 70s artists stop putting out
albums! (Actually, I do like Counting Crows, Jack Johnson, Red Hot
Chilly Peppers and the Jayhawks too)
This is the best Neil Young
album since Harvest Moon. I love it! This lyrics are full of the best
and worst of the human condition and that's where Young shines.
Some interesting back story
here - Young decided to record on analog equipment giving the album a
stripped down, experimental, indie band sound.
The album is named Chrome
Dreams II although an album called Chrome Dreams was never released and
supposedly the recordings for that album were lost in a fire in the
early 80s.
Duct Tape Marketing
Podcast
 Tune
in each week as I interview some of the brightest business experts,
authors and entrepreneurs. Subscribe and get the Duct Tape Marketing
Podcast delivered to your iPod or other mp3 player.
Named by Fast
Company as a must listen to podcast
Listen
Now!
 The
Duct Tape Marketing podcast is brought to you by
att.com/onwardsmallbiz.
Resources for the small business owner.
|
The
Duct Tape Marketing podcast is brought to you by
att.com/onwardsmallbiz.
Resources for the small business owner.
Harness the Internet -
Market Your Small
Business More Effectively - program includes 3 - 1 hour audio
sessions with John Jantsch, workbook, and transcripts from each session.
Visit
the Catalog to select the version you would
like to receive.
The
Lead Generation Machine
Could Your Business Stand a Consistent,
Predictable, and Growing Flow of Highly Qualified Leads?
Create
a Non-Stop Flow of Highly Qualified Leads for Any Business - The Duct
Tape Marketing Small Business Marketing Lead
Generation Course
The Duct Tape Marketing Small
Business Marketing System
This complete small business marketing program contains 15 workbooks,
12 audios CDs - packaged in a Duct Tape Marketing 3 ring binder. This
is the same tool I use to coach my clients. Find
out more.
Featured Resource -
The Duct Tape Marketing Workshops - Does Your
Group Need a Practical Small Business Marketing Speaker?
I am available to present small business marketing workshops, seminars
and keynotes to groups and associations.
Find
out more here
-
Referral Flood - How to generate a flood of new
business without spending one dime on advertising
The complete referral marketing system with over 50 real world referral
tactics, examples and forms. Find
out more!
Resource - Get
Local Search Engine Traffic
Don’t Let Your Small Business Get Left Behind in the Local
Search Engine Game
Get your local business found online automatically by local prospects
with a Duct Tape Marketing Local Search Engine profile. One of the best
ways to get your business found in your town by local prospects. More
Blog Lightning - How
To Create and Promote Your Blog In A Flash
Drawing from my experience creating blogs, including my award winning
Duct Tape Marketing Blog, I have launched a complete step-by-step guide
that takes you by the hand and shows you exactly what to do to
instantly create and promote a successful blog for your business.
You also get 14 video screencast tutorials that allow you to watch over
my shoulder as I actually do the steps I outline in the system - It
does not get any easier than this! - Order Blog Lightning
Request Your Free
Magazine
Chief
Marketer Report - Free newsletter for the Chief Marketer in
every small business
|
