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AT&T The Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

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The Duct Tape Marketing Small Business Marketing System

This complete small business marketing program contains 400 workbook pages and 12 audios CDs - packaged in a Duct Tape Marketing 3 ring binder. This is the same tool my coaches use to coach clients. Find out more.

Featured Resource - The Duct Tape Marketing Workshops - Does Your Group Need a Practical Small Business Marketing Speaker?

I am available to present small business marketing workshops, seminars and keynotes to groups and associations.

Find out more here

Referral Flood - How to generate a flood of new business without spending one dime on advertising

The complete referral marketing system with over 50 real world referral tactics, examples and forms. Find out more!

Resource - Get Local Search Engine Traffic

Don't Let Your Small Business Get Left Behind in the Local Search Engine Game

Get your local business found online automatically by local prospects with a Duct Tape Marketing Local Search Engine profile. One of the best ways to get your business found in your town by local prospects. More

Blog Lightning - How To Create and Promote Your Blog In A Flash

Drawing from my experience creating blogs, including my award winning Duct Tape Marketing Blog, I have launched a complete step-by-step guide that takes you by the hand and shows you exactly what to do to instantly create and promote a successful blog for your business.

You also get 14 video screencast tutorials that allow you to watch over my shoulder as I actually do the steps I outline in the system - It does not get any easier than this! - Order Blog Lightning

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Chief Marketer Report - Free newsletter for the Chief Marketer in every small business

DuctTapeMarketing.com
Mar 19, 2008

In this issue:
Resource #1 - Printing for Less - online printing service
Main Article - Online Reputation Management
Resource #2 - Product Review - Backpack from 37signals
Further Reading - Radically Transparent - Andy Beal
Featured Listening - The Elders - Live at the Gem

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List and find marketing events - event calendar

Featured Resource #1 - PrintingforLess.com

Great Service from the Duct Tape Marketing Printing Partner

In the course of creating marketing materials for our customers, the Duct Tape Marketing Coach network uses and recommends PrintingforLess.com for printing jobs of all make, size and use.

It is so easy to go online and order printing, but what really sets this group apart is the best of class service we always get. The Internet has made the task of producing printed materials much easier, but having a resource you can trust is so important. Take a look at PrintingforLess.com for your next print job.

Featured Resource #2 - Backpack gets a lot more useful

I’m a big fan of most of what comes out of 37signals. (I’ve posted about many of their offerings over the years.)

One of their tools, Backpack, just got a whole lot more useful for the small business.

Backpack is a tool that allows you to keep track of what you’re doing online, calendars, to-do lists, reminders, files, even pages organized around something you are working on. The problem was that until recently this was a single user tool. Great for keeping your stuff together, but not so easy to share.

Backpack now comes in a multi-user version that really makes this tool more like an on-demand Intranet for small business. You can create as many users as you like and each user can have their own calendars, effectively creating an online sharable calendaring system. The newsroom feature is a like an activity dashboard that also keeps group messaging tidy.

There is a lot of crossover from Basecamp in terms of functionality, writeboards, lists and the such, but while Basecamp is more about project management and shared collaboration from outside, permission based, resources, I think Backpack is really more company focused. I can see small companies organizing it much like a knowledge base to house company documents, processes and manuals.

I really think it’s killer when combined with Basecamp. If you use multiple offerings from 37signals, one tip I would suggest is to get an OpenID and use it to log in to your accounts and then you will have the ability to jump back and forth to all of your accounts from a simple dashboard interface.