The title of this post is the name of a great free service. Help a Reporter Out (HARO) is the brain-child of East Coast PR pro Peter Shankman. (I did a podcast with Peter that I will publish shortly, but I wanted you to know about this resource right away.)

HARO started out as a Facebook group as a way to keep track of journalist’s looking for a particular expert for a story. The free service, that essentially hooks journalists up with credible sources to interview, grew rapidly and needed a home off Facebook to manage the size. As of this writing HARO is approaching 20,000 members. Hey, it’s free and its works, no surprise it grew.

Journalists go online fill out a form and their request gets added to the three time daily email distribution to members. As a member, If you see a story that you could contribute to, your simply reply directly to the query. A word to the wise, replying off topic may get you kicked off the list. Quality over quantity is what works here.

So, If your looking to promote your business sign up here. Get in the habit of scanning the daily emails quickly and see if any stories jump out at you. Keep your replies brief and to the point. Journalists love trends and ideas backed up with data, so add that as well as a pre-written paragraph of what makes you an exert.

If you’re a journalist and want to start putting your story ideas out for comment, experts or even research, sign up here. Keep in mind this includes podcasters looking for guests, bloggers doing research for a post, authors needing experts and case studies for a book, as well as journalists writing a story for a major daily.

Many people may be familiar with a similar service from industry giant PRNewswire called ProfNet. ProfNet offers a good service, but is simply too expensive for the typical small business to justify.

This may end up with a little David vs. Goliath story line as I’ve been told some folks at ProNet aren’t too happy with HARO.


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DuctTapeMarketing.com

July 25, 2008

In this issue:
Resource #1 - Free PR resource - Help a Reporter Out (HARO)
Resource #2 - Free Duct Tape Marketing Coach Discovery Call
Main Article - How's Your Reputation?
Further Reading - The GoGiver - Bob Burg
Featured Listening -
Magic Tour Highlights - Bruce Springsteen and E Street Band


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Listen to - The 7 Steps to Small Business Marketing Success

Featured Resource #1 - Help a Reporter Out (HARO)

Help a Reporter Out (HARO) - started out as a Facebook group as a way to keep track of journalist’s looking for a particular expert for a story. The free service, that essentially hooks journalists up with credible sources to interview, grew rapidly and needed a home off Facebook to manage the size. As of this writing HARO is approaching 20,000 members. Hey, it’s free and its works, no surprise it grew.

Journalists go online fill out a form and their request gets added to the three time daily email distribution to members. As a member, If you see a story that you could contribute to, your simply reply directly to the query. A word to the wise, replying off topic may get you kicked off the list. Quality over quantity is what works here.

So, If your looking to promote your business sign up here. Get in the habit of scanning the daily emails quickly and see if any stories jump out at you. Keep your replies brief and to the point. Journalists love trends and ideas backed up with data, so add that as well as a pre-written paragraph of what makes you an exert.

If you’re a journalist and want to start putting your story ideas out for comment, experts or even research, sign up here. Keep in mind this includes podcasters looking for guests, bloggers doing research for a post, authors needing experts and case studies for a book, as well as journalists writing a story for a major daily.


Turn Your Entrepreneurial Success Into a Marketing Machine

If you are a coach, marketing professional or entrepreneur looking for a proven success system, join me for an information session and learn about the growing Duct Tape Marketing network. More info at www.ducttapemarketingcoach.com

Our next training intensive is Sept 11-12!

I routinely host live webinars to outline the opportunity and allow interested professionals to ask questions about marketing coaching.

The next webinar is  Thursday, July 31 - Noon CDT - Enroll here


Featured Article

How's Your Reputation
Everything on the web about you, your products and your company is true - unless you manage otherwise.

The onslaught of user generated media, blogs and discussion forums has changed the flow of information about people, products, and brands forever. Anyone with a computer or video camera can post information, reviews and comments about you and your brand on dozens of highly visited online destinations.

It’s no longer enough to create a web site and assume that prospects will get their information about your firm on your site. In today’s online social media world companies of all shapes and sizes must actively participate in something commonly called online reputation management.

Of course the best way to manage your online reputation from a business standpoint is to put out great products and services, provide great customer service and honor all your commitments. That’s certainly a great start, but you may still need to develop the practice of monitoring and responding to what’s being said online about your organization, both good and bad.

Reputation management, however, isn’t simply about responding to the negative, it’s equally important as a way to amplify the positive.

Here are some simple ways to get started creating a reputation management program.

New Alerts

Google allows you to set up customer searches on Google News for any phrase, such as your name. When you subscribe to this search, either via RSS or email, you will receive an alert any time your search phrase shows up in the news.

These sites, BoardReader.com and ForumFind.com, allow you to keep track of what’s being said on bulletin boards and forums.

If you really need to monitor what’s being said online closely use the search.twitter.com feature of a micro-blogging site called Twitter to follow what’s being said in real time from this growing community.

Participate in Social Media

One of the ways to combat any potential negative comments is to make sure you have lots of positive content showing up for searches on your name or company.

Practices such as adding a blog to create frequently updated content, creating well written LinkedIn and Facebook profiles, and writing and submitting articles to article directories can help assure that you have lots of content online that’s attributed to your name.

Hosting a blog and inviting all manner of comments from customers is another great way to keep an eye out for potential issues. If a customer has an issue and you help them get the answer by way of your blog you may very well turn that issue into a real positive and stop them from posting negative comments elsewhere.

Social Search Engines

Claim and enhance your business listings on search engines such as Yelp.com, InsiderPages.com, CitySearch.com and JudysBook.com. These sites allow you to enhance your business listing and allow users to rate your services and write testimonials. The best thing you can do on these sites is create a great profile and then encourage your customers to post positive reviews. More and more these reviews are being picked-up by search engines like Google and shown in their local directories.

Build Your Reputation

Recently, a number of sites such as Naymz.com and Rapleaf.com launched with the sole purpose of allowing you to build an online reputation by inviting people to write reviews about you and your work. LinkedIn, the professional networking community also allows and encourages this practice

Related article - Teaching is the best way to sell

~ ~ ~

John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of Duct Tape Marketing. He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting www.ducttapemarketing.com

You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above


Featured Reading - The Go-Giver Bob Burg and John David Mann

 

 

 

This small book by one of the leading voices on referrals introduces the awesome power of giving through a story of a young businessman trying to learn the secrets to success.

 

 

 


Featured Listening - Magic Tour Highlights - Bruce Springsteen and the E Street Band

Four live duets as the band tours in support of the Magic album.

There's nothing like the spontaneous nature of live collaborations.

These songs are only available as downloaded mp3s. The artists are donating all of royalties and Columbia Records is donating all of its net profits to the Danny Federici Melanoma Fund.

Bonus: iPhone users and music nuts must get the Shazam application - hold the phone up to any song playing on the radio or in Starbucks and it tell you who the song, artist and album.

 

2003-2008 John Jantsch | All rights reserved | 866-382-8273 | [email protected]