Tuesday, December 1st, 2009
Featured Resource
Join the Duct Tape Marketing Coach Network in 2010
 Join the Duct Tape Marketing Coach Network and become part of a network of small business consultants and coaches across North America that are discovering the tremendous power behind the Duct Tape Marketing Brand, Tools, Programs and Systems.
Let our brand open doors and help you take your business to the next level. We are looking for marketing professionals with a passion to serve small business.
Exclusive access to provide our newest program - Social Media Pro!
Live Discovery Webinar - Enroll for an upcoming session here - to learn about the opportunity.
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Featured Resource
Duct Tape Marketing Collaboration Tool Powered by Central Desktop
I've been working with the folks at Central Desktop to create an online team and project management tool, Intranet, file collaboration, and task
management program to run my business and the Duct Tape Marketing Coach Network.
After working to create this tool for myself I realized this would be a great feature set to offer to other small business owners. Right now, Duct Tape Marketing readers get a special deal and 30-day free trial on the Duct Tape Marketing Collaboration Solution.
If you want to use the same tool I do to run my business visit the Collaboration Solution and start your 30-day trial right now.
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Featured Article
Social Media : Getting Started
This article is a reprint from my column at AMEX OPEN Forum from Nov 30, 2009
It’s becoming clear that social media is no longer marketing’s new thing; it’s marketing in the world we live in today. That’s not to say that social media tactics are all you need to concern yourself with, but it does mean that social media tactics need to be considered in your marketing strategy. Rather than ask yourself if you should or should not use Facebook or Twitter, the question should be “How can Facebook and Twitter help me achieve my marketing objectives?” From this integrated viewpoint, social media participation can start to make more sense for each individual marketer’s needs and goals.
Content as Lead Generator
Few areas of marketing have been more dramatically impacted by social media – and the Internet in general – than lead generation. The days of broadcasting your sales messages to willing or unwilling prospects are effectively over, with tools like TiVo, spam filters and commercial-free radio keeping unwanted messages at bay. Lead generation today is more about being found than hunting. Online, this means appearing in the results when people use search engines to find answers and products. SEO (search engine optimization) is one of the most important elements of lead generation, but it has changed dramatically over the past few years, becoming undeniably intertwined with social media.
Read the Rest of the Article Here-->
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John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.
He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting http://www.ducttapemarketing.com
You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.
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Featured Reading
Duct Tape Marketing - John Jantsch
It's been a while since I promoted my own book, but with the Holidays coming, maybe a nice gift choice!.
Here's what recent reviewer said: "This book definitely needs to be in the hands of anyone doing any kind of business. It's a thought-provoking read in the way you view your own business image and how you can get your customers to see it the same way, if not better." Eric Ungs - Iowa
More info here
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Featured Listening
Live at Newport - Mahalia Jackson
 This recording captured live at the 1958 Newport Jazz Festival captures Jackson at the height of her career.
Mahalia Jackson is the undisputed queen of Gospel music and put this traditionally African American music form into the mainstream as truly treasured American style of music.
I challenge anyone to listen to Ms Jackson and not be moved.
More info here
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