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Duct Tape Marketing Newsletter

In this issue

Wednesday, July 29th, 2009

Featured Resource

Become a Duct Tape Marketing Coach in 2009 (last training this year)

CoachJoin the Duct Tape Marketing Coach Network and become part of a network of small business consultants and coaches across North America that are discovering the tremendous power behind the Duct Tape Marketing Brand, Tools, Programs and Systems.

Let our brand open doors and help you take your business to the next level. We are looking for marketing professionals with a passion to serve small business.

Live Discovery Webinar - Enroll for an upcoming session here - to learn about the opportunity.

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Featured Article

How to Promote an Event Using Social Media

This article is a reprint from my column at AMEX OPEN Forum from July 16th, 2009


There are dozens of sites and services set-up to help you promote events such as webinars, seminar, workshops, grand openings and product launches. While these tools are indeed online you can get benefit employing them for local offline events as well.

Use MeetUp and create a group surrounding your event – this might turn into something very valuable to do on an ongoing basis and create a nice way for you to build a local community.

Publish your event to some of the bigger online events calendars such as Yahoo's Upcoming or Eventful. These sites have geography built in and help promote events that are near users.

Create multiple Facebook pages or twitter accounts just for the event and post relevant information by building local followings through twitter search and Facebook Groups.

Do a series of interviews with participants in the event or to tease out bits of content that will be presented. Record these interviews as post casts and post them on your event pages, submit to iTunes and offer them to others to run on their sites. Just make sure it’s great content.

Upload transcripts from the interviews or slides you intend to present to sites such as DocStoc, Scribd, and Slideshare.

Include quick videos and photos of before, during and after the event and host on YouTube and Flickr for added exposure.

Submit press releases before, during and after the event to sites such as PR Web and PitchEngine.

Cross post as much information from all of this activity to all of your social networking sites such as LinkedIn, Facebook, and twitter as all allow links to videos, audios and photos.

The short-term impact of working a system like this to promote an event or launch is greater exposure and hopefully greater participation, but the long term impact for future events may be the real payoff. As you get better at this kind of social media routine, you’ll find momentum building through search engine traffic too.

~ ~ ~

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.

He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting http://www.ducttapemarketing.com

You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.

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Featured Resource - Favorites of the Week

Good stuff I ran across this week

  • Printcasting - Service allows anyone to start up and print a micro local print magazine. I could see some really cool business uses - real estate agents for example.
  • How to Promote an Event Using Social Media - OK, this is actually an article I wrote for AMEX OPEN Forum but it seems like folks really liked the advice and tools I shared.
  • Wibiya - A growing set of tools designed to promote and amplify blog content through Facebook and twitter integration. Uses the bottom of the page sticky toolbar that’s becoming more popular. I think this has some potential.

Featured Reading

Winning the Professional Services Sale - Michael McLaughlin

Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.

Michael W. McLaughlin is the coauthor of Guerrilla Marketing for Consultants and a principal with MindShare Consulting LLC, a firm that creates innovative sales and marketing strategies for professional services companies. Before founding MindShare Consulting, he was a partner with Deloitte Consulting.

More info here

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Featured Reading

From Elvis In Memphis - Elvis Presley


This is the Legacy Edition of one of Elvis most significant albums, the critically acclaimed June 1969 release, From Elvis In Memphis.

This was the early Elvis and certainly the Elvis that I enjoy the most.

This brand new 2CD set contains all tracks from the sessions recorded at American Studios in Memphis In January and February of 1969, newly remastered for optimum sound quality.

More info here

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