Social Search Gaining Steam with Small Businesses

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DuctTapeMarketing.com
Sept 10, 2008

In this issue:
Resource #1 - Marketing Plan Pro powered by Duct Tape Marketing
Resource #2 - Alan Weiss on the Duct Tape Marketing Coaching Series
Resource #3 - Calling all Marketing Entrepreneurs
Main Article - Social Search Gaining Steam
Further Reading - Squawk - Travis Bradberry, Ph.D.
Featured Listening - Jonatha Brooke - The Works

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Featured Resource #1 - Marketing Plan Pro powered by Duct Tape Marketing

I have been working with Palo Alto Software for almost a year now to write a marketing plan software based on the Duct Tape Marketing system.

I am thrilled to be able to announce that Marketing Plan Pro powered by Duct Tape Marketing is now ready to go. (My readers get $25 off with link above.)

This tool is literally ripped from the streets of the real small business world and features the practical (read non-academic) approach at the heart of Duct Tape Marketing.

I think you’ll find that we’ve taken a different approach with this release and built it to be a tool you use for planning AND action. The plans you build with Marketing Plan Pro charge you with coming back and changing and updating your plans based on results. The program gives you guidance, action steps and advice needed to implement your plan.

The program is flexible enough to be used by any size business at any point in the life of the business. We even created a simple 30-minute plan because I know that a tool like this isn’t worth much unless the user can and will use it. You can always add components to create more comprehensive plans once you get started.

Featured Resource #2 - Alan Weiss on the Duct Tape Marketing Coaching Excellence Series

Join me live - Wednesday, Sept 24th Noon CDT - for conversation with Alan Weiss.

Alan Weiss is a consultant, speaker and author and CEO of Summit Consulting Group, Inc. He is a 2006 inductee into the Professional Speaking Hall of Fame® and the concurrent recipient of the National Speakers Association Council of Peers Award of Excellence, representing the top 1% of professional speakers in the world His prolific publishing includes over 500 articles and 25 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill). His newest is The Million Dollar Consulting™ Toolkit. - Wednesday, Sept 24th Noon CDT - (register here - you must register to receive the recorded archive)

Featured Resource #3 - Become a Duct Tape Coach

Turn Your Entrepreneurial Success Into a Marketing Machine

If you are a coach, marketing professional or entrepreneur looking for a proven success system, join me for an information session and learn about the growing Duct Tape Marketing network. More info at www.ducttapemarketingcoach.com

Our next training intensive is Nov 20-21!

I routinely host live webinars to outline the opportunity and allow interested professionals to ask questions about marketing coaching.

Attend a Live Coaching Discovery TeleSession to learn about the Duct Tape Marketing Coaching Opportunity - presented by John Jantsch, founder of Duct Tape Marketing.

Thursday, Sept 17th - Noon CDT - Enroll here
Tuseday, Sept 30th - Noon CDT - Enroll here

Featured Article

Social Search Gaining Steam
Social search engines allow users to rank and rate your small business

Social search directories, basically search engines that allow members to rate and review listings, are getting more and more popular as people move their Internet surfing mobile.

Getting restaurant reviews by zip code when you’re out with friends or finding a veterinarian when traveling has become a one button task on the newest generation of phones - of course, then just push another button and get a directions, coupons or place a call.

The primary search engines such as Google, Yahoo and MSN are also pulling reviews from listings on social search directories as a way to add content to their local directories. If you’ve either ignored getting listed or just didn’t know about these types of site, now is the time to invest some time and a small amount of money to make sure you get listed, found and reviewed.

Here are some of the primary candidates for your social search strategy

Each of the above directories has either built or is in the process of building applications to reside on the home screen of iPhones and other smart phones.

These social business directories are getting into the “location aware” act as well. With new phone coming equipped with GPS capabilities, services are being built that can tell where your phone is and deliver services and information based on that.

Yelp just launched their location aware application for iPhone users that pull up business reviews based on your phone’s location. You know, it just might be a good idea to make sure your business is listed and getting some good reviews in the Yelps of the world. This type of business search in only going to get bigger!

Related article - Creating your social media strategy
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John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of Duct Tape Marketing. He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting www.ducttapemarketing.com

You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above

Featured Reading - Squawk! - Travis Bradberry, Ph.D

Squawk! is a simple fable that illustrates an effective way to lead and motivate people. This applies equally to the mid-level manager and the small business owner.

"People problems" seem to vex small business owners as much as marketing problems and this book gives you a great path to run on for managing and motivating your people.

The 3 step program is easy and the book is a simple read - just go get it!

Featured Listening - The Works - Jonatha Brooke

Woody Gutherie's daughter stumbled upon a vast collection of unpublished lyrics from her father's archive and invited Jonatha Brooke to set them to music.

In this her 7th solo album, formerly with The Story, she puts simple music and a nice collection of guest artists together to make an awesome album.