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DuctTapeMarketing.com
Aug 7, 2007
In this issue:
Resource #1
- Duct Tape Marketing book!
Resource #2
-
Take the Small Business Marketing Round-up Survey
Main Article
- Survey Says? - Using surveys to grow your business
Resource
#3 - Survey
tools
Free Magazine -
Free subscription to Chief Marketer Report
Further Reading -
On Target - Tim Berry
Featured Listening -
Ricky Skaggs & Bruce Hornsby
Add your articles to the
Duct Tape Marketing
Article Directory
Participate in the Duct
Tape Marketing Forum
Coming Soon - Duct Tape Marketing Resource Directory
Duct Tape Marketing On the Road -
see the schedule of
speaking events
You can always view past newsletter issues here!
For those who
keep track of these things the world headquarter for Duct Tape Marketing is
now located at: 916 W47th
Street, Kansas City, MO 64112
I've completely revamped my
blog and moved to WordPress -
have a look
Featured Resource #1
 Duct
Tape Marketing - The World's Most Practical Small Business Marketing Guide
-
foreword by Michael Gerber, author of the E-Myth, afterword by
Guy Kawasaki, author of Art of the Start - Hardcover, 304 Pages, Nelson
Business.
Check out the
book
"John Jantsch has provided small
businesses with the perfect perspective for maximizing all marketing
activities - offline and on. Jantsch has the plan to help you thrive in the
world of business today. Read it, all your competitors will.
--John Battelle, cofounding editor of Wired and author of
The Search: How Google and Its Rivals Rewrote the Rules of Business and
Transformed Our Culture
Featured Resource #2
Take
the Small Business Marketing Round-up Survey
I need your help!
Lots of big research companies put out
survey results that claim to tell the small business story.
For some reason, I never feel like
these firms end up understanding a darn thing from their research
because they don’t understand small business in the first place. I’m
pretty close to my readers and I think you reflect the small
business world in every way. Help me tell the real story about small
business marketing.
Please join me in creating the
Ultimate Small Business Marketing Round-up by completing a
very short, multiple choice survey focused on finding out what it’s
really like to be a small business marketer. (Wouldn’t you like to
know how your marketing stacks up?)
Thanks in advance - I’m looking forward
to digging in and sharing these results with you.
Take the short survey
here
Featured Article
What are they thinking?
Knowing
exactly what your clients and prospects are thinking is a big part of
the marketing game.
 Often
times small business owners think they know their customers want, but
assumption is primary tool of choice drawing these conclusions.
The best way to really know what a market thinks about something is to ask.
Run the idea up the old flagpole and see what kind of response you get. The
Internet is spawning a whole new set of tools that can the smallest of
businesses tap the collective wisdom, or least collective opinion, of the
masses when trying to make even the simplest business decisions.
Online surveys have become a powerful tool for the small business. By asking
your clients everything from how much should I charge to what’s the best
color for our logo you can effectively test your assumptions before you push
something out to the market.
Survey are also a great way to monitor how you are doing in the eyes of your
customers. Creating simple satisfaction survey and serving them up to each
individual customer allows you to find holes in your customer service and
collect comments, good and bad, from the street.
Several email marketing services have begun to offer survey tools are part
of the overall communications strategy. Emails with interactive components
like surveys stand out and engage the reader more effectively than static
content.
Planning what your readers would like to hear more about in your next five
newsletter issues is as simple as proposing topics in a survey. Then you can
better prepare the content your readers want to read the most.
Journalists love survey results and will often take great interest in the
results of a survey conducted by an industry expert – that means you!
Conducting some basic research about trends and habits in your industry is a
great way to add some expert status to your brand and could land your
results in a publication or two about your industry.
Sharing your survey results with prospects is a great way to help educate
them on important information that may impact their buying decisions.
Survey tools come in several flavors and a broad range of prices from free
to not so free. Online stand alone versions like Survey Monkey and Survey
Gizmo are nice options for the small business. (Survey Gizmo also features a
WordPress Plugin and Mac desktop widget.)
Email marketing services like iContact and Constant Contact also offer
survey tools right inside their core offerings.
Bloggers have long seen the value of the interaction a good survey can
generate, so there are lots of survey widgets available for blogging
platforms like WordPress and TypePad as well.
Related article -
Successful PR Tactics
. ~ ~ ~
 John Jantsch is a veteran marketing coach, award winning blogger and author of
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
published by Thomas Nelson.
He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting
http://www.ducttapemarketing.com
You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.
Featured Resource #3 -
Survey Tools
Survey Monkey:
http://surveymonkey.com/
Survey Gizmo:
http://www.surveygizmo.com/
Question Pro:
http://www.questionpro.com/
Key Survey:
http://www.keysurvey.com/
Email Marketing Survey Tools -
survey tools built into email marketing
services
iContact: http://www.icontact.com
Constant Contact:
http://www.constantcontact.com
Featured Reading
On Target: The Book on Marketing Plans-
Tim Berry and Doug Wilson
Tim Berry is the founder of Palo Alto Software the makers of Business Plan
Pro and Marketing Plan Pro software.
This book gives a great
overview of how to create a marketing plan for your small business.
Tim has invited me to Portland
to take a look at ways to add some duct tape to the marketing planning
process for small businesses.
Look for more on this one!
Featured Listening
Ricky Skaggs & Bruce Hornsby
Ricky Skaggs & Bruce Hornsby
Ricky Skaggs is approaching the legend status in bluegrass circles and Bruce
Hornsby has a truly unique piano style that borrows heavily from jazz
tunings.
Together they have made a very fun
album.
|
Harness the
Internet -
Market Your Small Business More Effectively
- program includes 3
- 1 hour audio sessions with
John Jantsch, workbook, and transcripts from each
session.
Visit
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NEW
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The Duct Tape Marketing Small Business Marketing System
This complete small business marketing program contains 15 workbooks, 12
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same tool I use to coach my clients.
Find out more.
Featured Resource - The Duct Tape Marketing Workshops - Does Your
Group Need a Practical Small Business Marketing Speaker?
I am available to present small business marketing workshops, seminars and
keynotes to groups and associations.
Find out more here
-
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spending one dime on advertising
The complete referral marketing system with over 50 real world referral
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Resource - Get Local Search Engine Traffic
Don’t Let Your Small Business Get Left Behind in the Local Search Engine
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More
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