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DuctTapeMarketing.com In this issue: Add your articles to the Duct Tape Marketing Article Directory Featured Resource #1 - Coaching, teaching and educating sells
I am a big proponent of viewing marketing materials as information products and creating products that support your services and services that support your products. Clark lays out a wonderful road-map and a low-co set of tools to do just that. Featured Resource #2 - Introducing - Marketing Events Calendar
This free service allows you to list your small business marketing related events and receive some extra exposure - or, you can find lots of great marketing and small business related events - workshops, seminars, conferences, teleseminars and webinars. You can subscribe by location or category and add events to your Google, Yahoo or Outlook calenars. Featured Article Teaching is the best way to sell You’ve heard it before, but it merits repeating – nobody like to be sold to, but they do like to buy. The way people like to buy is find information and then slowly build trust with the provider of that information. Nothing sells like great educational content. If that’s true than no one sells better than someone that teaches. Think in terms of educating and informing a growing audience of prospects and your brand will become the brand of choice. (It doesn’t hurt if you can entertain them a little in the process.) Some idea starters
Today’s rich set of software and web based applications makes the creation of teaching tools an absolute snap. If you want to gain a significant competitive advantage I would suggest you seek out some of the following tools and start to develop your own multi-media information products and tools. Let the teaching, I mean selling, begin. Teaching Sells – this is a complete online course from Brian Clark that will show you how to create your own membership and teaching site to house your information store. Get his free 22 page report here Slideshare (web) – this free service allow you to upload Powerpoint slides from presentations and turn them into virtual slideshows with a built in player. Add and sync an mp3 audio and you have a slidecast – did I mention the service is free Snapzpro (mac) or Camtasia (pc) – these programs allow you to film what you are doing on your computer. So, if your lesson is about some software program or web application you can create what have become known as screencasts and show people how. Audacity (mac) or Garage Band (pc) – These audio editing programs allow you to add edit recorded files and easily add music and special effects for professional sounding audios. Audio Acrobat (web) – this web based tool allows you to easily record either with a telephone or microphone or upload an audio message and then produce players for your audio files. The service creates a code that you can easily embed on your web and blog pages. One feature that really makes this a nice tool is the guest line feature. This allows you to give customers or members a special phone code so that they can ask questions, post testimonials or record case studies over the phone. Once a recording is created you simply publish it to your site with code that the service gives you. Final Cut Pro (pc) or iMovie (mac) – these are video editing titles that make it very easy to produce you own short video tutorials. Add a simple digital video camera and you can upload, embed and stream movies to Google Video or YouTube in no time. (Check out our small business community – the WorkBench – for video as well.) Capturing what you know and showing other how to do the things they want to do, how to extend and get more from your products and services, what your solutions look like in action and what your current customers think about the value you bring is like offering proof that you really can deliver the goods. Creating and teaching makes you better at communicating the value your bring, but more than anything else – it sells! Related article - Content is a strategy John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson. He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting www.ducttapemarketing.com You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above. Featured Resource #3 - Free Marketing Expert Tips Series Anita Campbell, publisher of Small Business Trends, created a great little project called Marketing Tips. She asked lots of marketing folks - most of whom you would recognize by name - to share one simple marketing secret. The collection is really fabulous stuff. Featured Reading
The book covers financials, operations and marketing with special emphasis on what it really takes for a person to launch a business. Featured Listening It's Too Late to Stop Now - Van Morrison
In his prime, which was probably some time in the 70's nobody could belt them out like Van Morrison. It's Too Late to Stop Now is a live 2 cd set taken from the era and digitally remastered. Every song on this album is a hit and now you can finally hear just how special Morrison is. |
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