DuctTapeMarketing.com
January 10, 2007 

In this issue:

Resource #1 - Duct Tape Marketing, the book
Resource #2 - Kansas City book signing
Main Article - TeleConversion Strategies In Action
Resource #3 - Duct Tape Marketing Article Archive - add your articles!
Resource #4 - Duct Tape Marketing Coaches
Free Magazine - Free subscription to B to B Magazine
Featured Reading - Made to Stick - Chip Heath and Dan Heath
Featured Listening - Songbird -  Eva Cassidy

I will be providing great content the next few weeks surrounding my book launch and pre-order campaign, but I might seem a little book sales focused, please forgive me for that, I'm just trying to get this baby launched right.

I never want you to receive this newsletter unless you want it and find it valuable. If you no longer wish to receive it, scroll down to the bottom of the page and click on the unsubscribe link. Thanks

You can always view past newsletter issues here!

Featured Resource #1

Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide - foreword by Michael Gerber,  author of the E-Myth, afterword by Guy Kawasaki, author of Art of the Start - Hardcover, 304 Pages, Nelson Business.

Duct Tape Marketing is THE small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.

Special Launch Campaign with thousands of dollars of bonuses when you order 1 or more copies of the book. Check out the book bonus page

Kansas City area book signing

Please join me for a mini marketing workshop and book signing to celebrate the launch of my new book Duct Tape Marketing - The World's Greatest Small Business Marketing Guide

Wednesday, January 17th 2:00 pm
Barnes & Noble Booksellers
Country Club Plaza
420 W 47th Street
Kansas City, MO 64112

Featured Article

TeleConversion Strategies In Action
Using telephone technology to easily reach out and convert highly qualified leads.


Telemarketing has gotten a pretty bad rap and rightly so. The telephone, however, is still a great marketing tool when used to provide educational content in a lead conversion setting. Workshops and seminars have always been a powerful tool for providing prospects with a heavy dose of information in a non-selling, expertise environment. But, it’s getting harder and harder to get people to come out and attend these events. Teleseminars, in a variety of flavors, just may be the answer.

At its core a teleseminar is nothing more than a seminar presented over the phone. (I recommend Conference Calls Unlimited for this) Attendees are provided with a conference call line and the presenter gives the advertised information via the conference line. Technology has come along in the past year that also allows you to more easily add webinars, or web based visual presentations, to supplement your presentations. Look into applications such as GoToMeeting and Skype.

From a return standpoint, teleseminars have much to offer. Your investment in terms of money and time is generally much small than it might be to rent a room and buy drinks and snacks. A teleseminar can be a success with a handful of attendees while a hotel room with the same number would look like a flop.

Below I’ve listed some ways to use teleseminars in your small business to get your mind humming.

One to one seminar – When you create a webinar or sales presentation using a service such as GoToMeeting you can invite someone who calls in to jump online and walk through the archived presentation on the spot.

Peer to peer seminar – Get two or three happy clients to agree to be panel members for a discussion about the problems in their business or industry and gently explain how your business or product is addressing this for them. The key here is transparency. Don’t let your guests sell. Make it a thoughtful, meaningful discussion among peers that you just happened to host.

Live with you – If you’ve got a workshop or seminar you are currently presenting, take it to a teleseminar. Invite clients and prospects to attend via the phone. Create an ongoing series and watch attendance climb.

Interview an expert – You would be surprised at the quality of guests from around the world you can convince to present to your clients and prospects. It’s a win for all involved. You get great content and the presenter may get added exposure for a book or other project with little time investment on their part.

Co-branded panel – Gather up a couple related businesses and put on a panel discussion on a hot topic. Everyone on the panel invites guests and everyone gets exposure.

Sponsored show – Go out and find a sponsor who would like exposure to your audience and allow them to promote in and around your teleseminars. For instance, if you are a CPA with a series of tax savings presentations for small businesses maybe Intuit would sponsor your sessions. There are lots of businesses out there that want to jump into this kind of marketing but don’t want to do it themselves. Give them the opportunity to help you.

Q and A time – Set a time each week, say Friday at 2 pm and advertise an open line to get your burning questions answered about a topic. Maybe it’s interior design trends, best software tips and trick for business or anything of interest related to your business. You promote the free time, hang out on the line and answer questions when they come in.

Another powerful benefit of systematically presenting information in events of this nature is that you can and should record the events and interviews you conduct and archive them on your website or turn them into an audio CD to distribute through other forms of marketing. You might even consider creating a podcast from your material.

Related article: Small Business Podcasting Demystified.

. ~ ~ ~

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson.

He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting http://www.ducttapemarketing.com

You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.

Featured Reading

Made to Stick - Why Some Ideas Survive and Others Die - Chip Heath and Dan Heath


It looks like sticky marketing is all the rage again. What with Greg Stuart's What Sticks, my own Duct Tape Marketing and now the brothers Heath come up with Made to Stick - notice the prominent display of duct tape on the dust jacket.

Made to Stick presents a great way to look at creating ideas that people will be attracted to and remember.

This applies to the big new product idea as much as it does your companies core marketing message. It's a great read filled with interesting examples of some of the stickiest ideas throughout time.

You can catch an interview I am conducting with Chip Heath soon on the Duct Tape Marketing podcast.
 

Featured Listening


Songbird - Eva Cassidy




This is not a new album, it came out in 1998, two years after the virtually unheard of Eva Cassidy died of cancer at 33.

Since, it has gone on to be one of the best selling albums in the folk category for years.

Her voice is something else. I put this album on and play it over and over again when I have a big writing project.

Featured Resource #1
The Duct Tape Marketing Small Business Marketing System

This complete small business marketing program contains 15 workbooks, 12 audios CDs - packaged in a Duct Tape Marketing 3 ring binder. This is the same tool I use to coach my clients. Find out more.

 

Featured Resource - The Duct Tape Marketing Workshops - Does Your Group Need a Practical Small Business Marketing Speaker?

I am available to present small business marketing workshops, seminars and keynotes to groups and associations.

Find out more here

Featured Resource #3 -
Referral Flood - How to generate a flood of new business without spending one dime on advertising

The complete referral marketing system with over 50 real world referral tactics, examples and forms. Order now!

Resource - Get Local Search Engine Traffic

Don’t Let Your Small Business Get Left Behind in the Local Search Engine Game

Get your local business found online automatically by local prospects with a Duct Tape Marketing Local Search Engine profile. One of the best ways to get your business found in your town by local prospects. More

Featured Resource #4 - Blog Lightning - How To Create and Promote Your Blog In A Flash

Drawing from my experience creating blogs, including my award winning Duct Tape Marketing Blog, I have launched a complete step-by-step guide that takes you by the hand and shows you exactly what to do to instantly create and promote a successful blog for your business.

You also get 14 video screencast tutorials that allow you to watch over my shoulder as I actually do the steps I outline in the system - It does not get any easier than this! - Order Blog Lightning



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