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DuctTapeMarketing.com
April 05, 2006
In this issue:
Resource #1
- PDF Resources
List Building
- The Online Marketing Essential
Main Article
- Using Teleseminars To Build Your Business
Duct Tape Coaches
-
Duct Tape Marketing Authorized Coaches
Free Magazine -
Successful Promotions
Featured Reading -
It's in the Cards - Ivan Misner, Ph.D.
Featured Listening -
We Shall Overcome -
The Seeger Sessions - Bruce Springsteen
There was
nice article on blogging for business this week in the Kansas City Star
-
Duct Tape Marketing is nicely positioned among IBM, Sprint, Microsoft
and Edelman PR - running with the Big Dogs!
You can always
view past newsletter issues here!
Resource
Guide to PDF Creation
Portable Document Files (PDFs) have
become the standard for sending and printing files. Adobe Acrobat is
a powerful, yet expensive, piece of software. Here are some
alternatives to acquiring Acrobat.
PDF Creator -
http://sourceforge.net/projects/pdfcreator
PDF 995 - http://pdf995.com/
Cute PDF -
http://www.acrosoftware.com/Products/CutePDF/writer.asp
Desk PDF -
http://www.docudesk.com/desk_pdf_product_home.shtml
PDF Factory -
http://www.pdffactory.com/products/pdffactor
List Building
For online marketing list
building is an essential skill. Online marketer Mark Hendricks has compiled a
very nice list building tutorial complete with audio coaching. Learn the secrets
of building a large mailing list.
17
Ways To Build Yourself A Responsive and Profitable List
Using Teleseminars To Build
Your Business
 Holding
educational workshops has always been a very good way to build business. The
problem with this strategy though is that it has become increasingly difficult
to get prospects to come to workshop type events. In addition, the cost of
holding a physical event involving a room, refreshments and audio visual
equipment, makes this type of event a sometimes risky venture.
Recently, businesses of all shapes and sizes are turning to seminars conducted
by phone, or teleseminars, to easily present information to groups of prospects.
The teleseminar format, in which attendees simply dial in to a conference line
to listen to a presentation, has much to offer the small business presenter and
the attendee.
The cost to put on such an event can be fairly small and, for the attendee, the
ability to dial in from anywhere, without the need to travel, can be very
appealing. Many organizations find these benefits so appealing that they have
come up with many uses for the teleseminar that reach beyond traditional sales
efforts.
For example, use teleseminars to:
- Present an ongoing series of topics
- Demonstrate how to use a product
- Conduct a training program
- Hold group coaching sessions
- Offer service tips to get more from a product
- Conduct focus groups and research
- Answer questions
- Recruit employees
Have a plan
Like all marketing tactics the best way to employ a teleseminar component is to
approach it systematically. The first step is to determine how you plan to use
teleseminars in your business. It is best to take a bit of a long term approach
as this tactic may take some time to build the momentum you need. If you want to
use teleseminars as a way to promote your business and enhance your reputation
as an expert, plan to stick with it for a period of at least six months, holding
a new teleseminar each month.
Teleseminar system
Decide what technology platform you plan to use. You can find free and very low
cost conference lines but, I would suggest that you look at one of the following
options. If your teleseminar is an extension of your business then you need
reliable, service oriented conferencing with features like automatic recording.
You can conduct phone only conferences or phone and web demonstrations. Web
demonstrations from services such as WebEx can add some very powerful presenting
capabilities but do present some potential technology roadblocks for your users.
The costs of these types of services vary depending upon your number of
attendees.
Telephone based
Conference Calls
Unlimited
Great Teleseminars
Web based
GoToMeeting
WebEx
Attendees
So, where do you go to get attendees? If you have your own mailing or email
lists then start with this group. They know you and will be a good source to tap
as you are getting your feet wet.
Without such a list you may need to look to industry lists, chamber lists or
other purchased type list to run a direct mail campaign. Remember, the low
cost feature of a teleseminar means you don’t really need many attendees to make
it work.
Partners
Strategic partners can also be a great place to go to acquire attendees. An
accountant might go to a law firm, or several law firms, and offer to conduct a
free teleseminar for their clients. A construction attorney could go to a
construction related trade group and offer to conduct a free teleseminar for
their members.
Invite a potential referral partner to be a guest on your teleseminar and you
can create a powerful promoter for your business.
Collect sign-ups
When you promote your teleseminar it’s best to require your attendees to
sign-up. This way you have the data for future sessions and you can contact the
attendee with reminders and follow-ups.
Encourage tell-a-friend
As you begin to promote your teleseminar make it easy for prospects to tell
others about your session. Add a script to you web sign-up page and automate
this process
JavaScript Example
PHP
Script Example
Remind
Make sure that you use an autoresponder like
AWeber to automatically send a
sign-up confirmation and “day of event” reminders with the conference call-in
information and access codes.
Invite participation
One tactic that works very well and will help you when it comes time to create
the content for your teleseminar is to encourage your attendees to ask a
question about the topic prior to the event. You can do this in your
confirmation email.
Don’t sell
When you present a teleseminar you must present good content. If you simply
treat it as a sales pitch your attendees will be turned off. Even free sessions
must be valuable if you expect people to take the time to listen.
Have a call to action
Even though you shouldn’t sell throughout your presentation, you should have an
offer at the end. This can take the form of some other, more advanced, free
information or evaluation or simply a special deal to act today. Don’t just hang
up without a next step.
Get testimonials
One tactic that you may also wish to add is a call for testimonials. This can be
very important as you start your teleseminar series and help build credible
proof for future events. One thing you might do is offer a written transcript of
the call to anyone who sends in their (glowing) feedback.
Archive the content
One of the biggest benefits of holding teleseminars is that they present a great
platform for creating permanent content. You should record each session and
create a method to archive and promote this content on an ongoing basis. You
might want to consider turning the content into a podcast (See:
Podcast) or create an entire CD collection. Transcribing your audio sessions through a
service such as Cyberdictate - is another way to
extend the content.
Get my teleseminar checklist
I have produced a mini teleseminar checklist that you may find useful in you
planning. Get the checklist here
~ ~ ~
John Jantsch is a veteran marketing coach, award winning blogger and author of
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
published by Thomas Nelson - due out in the fall of 2006
He is the creator of the Duct Tape Marketing small business marketing system.
You can find more information by visiting
http://www.ducttapemarketing.com
You may reprint this article in its entirety if you attribute the article
to John Jantsch and include the information about the author above.
Duct
Tape Coaches -
Duct Tape Marketing Authorized Coaches - coming to a town
near you (already spanning the USA and Canada!) -
FIND OUT MORE
The first
group of 11 Duct Tape Marketing Authorized Coaches met in Kansas City
for their intensive training several weeks ago and left ready to change
the small business marketing world.
These coaches will be the
exclusive distribution channel for Duct Tape Marketing products and
licensed to work with small business owners to implement the Duct Tape
Marketing small business marketing system.
Look for the launch of the official
Duct Tape Marketing Authorized
Coach web site in several weeks.
The network of
Duct Tape
Marketing Authorized Coaches will become the recognized brand of
small business marketing coach.
Next Group forming for training in
July 2006! To be notified
Email John Jantsch
Featured Reading
It's in the Cards - Ivan Misner, Ph.D.
 When
you hand someone your business card, you're setting in motion a chain of
contacts that can become a new branch of your network. That's why you want your
card to be attention-getting, pleasing, informative, and memorable - so people
will look at it, comment on it, pass it around, and keep it handy. And the next
time someone needs your products or services, they'll remember you.
Ivan R. Misner, Ph.D. is the founder and CEO of BNI (Business Network Int'l.),
the largest business networking organization in the world. Called the
"Networking Guru" by Entrepreneur magazine
Featured
Listening
We
Shall Overcome - The Seeger Sessions - Bruce Springsteen
 Bruce
goes into the studio with a big group of musicians does takes of 13 traditional
folk tunes inspired by Pete Seeger.
Amazon has a great video of the recording of John Henry.
The album is being released as a
DualDisc - album and 30 minute behind the scenes DVD.
Tracks include:
1. Old Dan Tucker
2. Jessie James
3. Mrs. McGrath
4. Oh, Mary, Don't You Weep
5. John Henry
6. Erie Canal
7. Jacob's Ladder
8. My Oklahoma Home
9. Eyes On The Prize
10. Shenandoah
11. Pay Me My Money Down
12. We Shall Overcome
13. Froggie Went A-Courtin'
14. Buffalo Gals
15. How Can I Keep From Singing
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Featured Resource #1
The Duct Tape Marketing Small Business Marketing System
This complete small business marketing program contains 15 workbooks, 12
audios CDs - packaged in a Duct Tape
Marketing 3 ring binder. This is the same tool I use to coach my
clients.
Find out more.
Featured Resource #2 -
The Duct Tape Marketing System Workbooks
The Ultimate Marketing System individual workbooks and audios. 15
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Individual Workbooks and Audio CDs
Featured Resource #3 -
Digital Version Now Available for Immediate Download
Referral Flood
- How to generate a flood of new business without spending one dime on
advertising
I
just released a digital version that allow you to download the 125 page
ebook as a PDF file and MP3 Audios. I also passed on the saving to you.
The digital version is $79 (as opposed to $97 for printed version) + no
shipping
Featured Resource #3 -
Blog Lightning -
How To Create and Promote Your Blog In
A Flash
Drawing from my experience creating blogs, including my award winning
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that takes you by the hand and shows you exactly what to do to instantly
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Order Blog Lightning
Featured Free Magazine
Successful Promotions
Successful Promotions
shows you how effective imprinted promotional items can be for any kind
of campaign
Duct
Tape Marketing Podcast
Tune in each week as I
interview some of the brightest business experts, authors and
entrepreneurs. Subscribe and get the Duct Tape Marketing Podcast
delivered to your iPod or other mp3 player.
Listen Now!
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