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DuctTapeMarketing.com
November 28, 2006
In this issue:
Resource #1
- Duct Tape Small Business System
Resource
#2 - Free
ebook - Overcome All Your Fears of Selling
Main Article
- Pin the Tail on the Donkey Marketing
Resource #3
- Duct Tape Marketing Authorized Coaches
Free Magazine -
Free subscription to PRWeek
Featured Reading -
The Open Book Experience - John
Case
Featured Listening -
A Charlie Brown
Christmas -
The Vince Guaraldi
Trio
Sent to 30,189 small business readers
each week. Welcome to the 561 new readers this week!
I've been doing some updates on the Duct Tape Marketing site - if you haven't dropped by for a while you should.
You can always view past newsletter issues here!
Featured Resource #1
The Duct Tape Marketing Small Business Marketing System
This complete small business marketing program contains 15 workbooks, 12
audios CDs - packaged in a Duct Tape Marketing 3 ring binder. This is the
same tool I use to coach my clients.
Find out more.
Featured Resource #2 - Free ebook
How to Overcome All Your Fears of Selling
This free ebook is based on a popular teleclass taught by Australian sales
coach Tessa Stowe. This project started as a presentation and grew into an
ebook, now there's an idea for all you information marketers to take in!
Download your copy
here
Pin the Tail on the Donkey Marketing
Too much
about marketing resembles this childhood game.
 Do
you remember that age old birthday party game – pin the tail on the donkey?
I think it just might be the perfect metaphor for the practice of marketing
most often employed by small businesses.
Stabbing in the dark for the magic way to build your business often leads to
not so funny results.
There’s an exercise I want you engage in today that is intended to help you
peek through the blindfold just enough to glimpse at the prize. (No, the ass
is not the prize.)
In order to create a marketing plan and strategy, and the tactics to pull
them off, you have to know what your overall business plan and strategy is.
I’m not going to ask you to go through the standard academic exercise of
creating a business plan, but I would like you to take 15 minutes and
consider the following.
(Please read this now and then lock yourself in a room, turn off the phone,
and think through these questions.)
What is your vision for your company for next 3-5 years? (Tough
question? Then break it down to these parts)
1. What is your vision for your customers? Will they be satisfied,
thrilled? Will they buy more often, will they send referrals?
2. What is your vision for your staff? Will they feel like owners?
Will they represent the brand?
3. What is your vision for yourself? Will you love what your do for a
living? Will you take more profit, more time off?
4. What is your vision for your strategic partners? Will they model
your business? Will they actively drive customers to your door?
5. What is your vision for the community? Are you a local hero? Do
you measure doing well by doing good?
I believe these are the essential ingredients to creating a stunning vision
for your business as a whole. When you can answer these questions and start
to see a fully developed picture of your business achieving your overall
vision, then and only then can your start to think in terms of a marketing
strategy that will deliver this picture.
Once you’ve taken the blindfold off and have a very clear set of business
and life objectives you can establish the marketing goals, strategies,
tactics and metrics to make the business vision a reality. (See last week’s
newsletter for more on that!)
.
~ ~ ~
John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson - due out in the fall of 2006
He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting http://www.ducttapemarketing.com
You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.
Duct Tape Coaches - Duct Tape Marketing Authorized Coaches - coming to a town near you (already spanning the USA, UK and Canada!)
If you like
what you read on the Duct Tape Marketing web site and newsletter you might
want to see if there is a Duct Tape Marketing Authorized coach that can help
you take your business to the next level.
Find a Coach
Think you might want to become a Duct Tape Marketing Authorized Coach?
- Free Webinar
November 21st Noon Central
(Overview of the program.)
Find out more here
Next Training Intensive is January
26-27, 2007
To become a coach Email John Jantsch or
call 866-DUC-TAPE (382-8273) and visit
Duct Tape Marketing Coach
to get details and listen to an audio overview.
Featured Reading
The Open Book Experience - John Case
This book ties nicely to
today's main article as it teaches a new way to think about what gets
measured, taught and used inside a company to help it grow.
It deals primarily with the
financial aspects but I think with a little imagination you can take the
lessons beyond the financial numbers and start looking at ways to measure
the intangible - the unseen things that really drive your company.
Featured Listening
A
Charlie Brown Christmas - Vince Guaraldi Trio
If you don't own this 1965 release your collection is sorely lacking. This
is the greatest Christmas jazz album ever created.
If fact, putting it on is the only way I can get through decorating for
Christmas!
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Featured Resource - The Duct Tape Marketing Workshops - Does Your
Group Need a Practical Small Business Marketing Speaker?
I am available to present small business marketing workshops, seminars and
keynotes to groups and associations.
Find out more here
Featured Resource #3 -
Referral Flood - How to generate a flood of new business without
spending one dime on advertising
The complete referral marketing system with over 50 real world referral
tactics, examples and forms. Order
now!
Resource - Get Local Search Engine Traffic
Don’t Let Your Small Business Get Left Behind in the Local Search Engine
Game
Get your local business found online automatically by local prospects with a
Duct Tape Marketing Local Search Engine profile. One of the best ways to get
your business found in your town by local prospects.
More
Featured Resource #4 - Blog Lightning - How To Create and Promote Your
Blog In A Flash
Drawing from my experience creating blogs, including my award winning Duct
Tape Marketing Blog, I have launched a complete step-by-step guide that
takes you by the hand and shows you exactly what to do to instantly create
and promote a successful blog for your business.
You also get 14 video screencast tutorials that allow you to watch over my
shoulder as I actually do the steps I outline in the system - It does not
get any easier than this! - Order
Blog Lightning
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Tune in each week as I interview some of the brightest business experts,
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