Now, I’m not suggesting that you never venture out and grab some face time, I’m just suggesting you can be smart about employing technology to help you get more done with the same 24 hours everyone has in a day.

Here are some great ways to use webinar or webcast technology

One to one seminar – When you create a webinar or sales presentation using a web technology you can invite someone who calls in to jump online and walk through the archived presentation on the spot.

Peer to peer seminar – Get two or three happy clients to agree to be panel members for a discussion about the problems in their business or industry and gently explain how your business or product is addressing this for them. The key here is transparency. Don’t let your guests sell. Make it a thoughtful, meaningful discussion among peers that you just happened to host.

Live with you – If you’ve got a workshop or seminar you are currently presenting, take it to a teleseminar. Invite clients and prospects to attend via the phone. Create an ongoing series and watch attendance climb.

Interview an expert – You would be surprised at the quality of guests from around the world you can convince to present to your clients and prospects. It’s a win for all involved. You get great content and the presenter may get added exposure for a book or other project with little time investment on their part.

Co-branded panel – Gather up a couple related businesses and put on a panel discussion on a hot topic. Everyone on the panel invites guests and everyone gets exposure.

Sponsored show – Go out and find a sponsor who would like exposure to your audience and allow them to promote in and around your teleseminars. For instance, if you are a CPA with a series of tax savings presentations for small businesses maybe a company that sell tax software would sponsor your sessions. There are lots of businesses out there that want to jump into this kind of marketing but don’t want to do it themselves. Give them the opportunity to help you.

Q and A time – Set a time each week, say Friday at 2 pm and advertise an open line to get your burning questions answered about a topic. Maybe it’s interior design trends, best software tips and trick for business or anything of interest related to your business. You promote the free time, hang out on the line and answer questions when they come in.

Another powerful benefit of systematically presenting information in events of this nature is that you can and should record the events and interviews you conduct and archive them on your website or turn them into an audio CD to distribute through other forms of marketing.

Here are some of the more popular online meeting tools
• GoToMeeting/Webinar - this is the one I use and recommend. For $99/mo unlimited meetings with up to 16 people and unlimited webinars with up to 1000 - comes with audio telebridge as part of the package.
• FreeConferenceCalls - As the name implies it’s free and it works well. Recently added webinar capabilities but I have not tried them
• Zoho Meeting
• OfficeLive Meeting
• WebEx
• Adobe ConnectNow
• Skype Video

There are many choices for web meetings these days. Let me know what tools you have found and what ones you like and don’t like.

Related article

• Starting a Small Business? A Retired Executive Wants to Help
• Small Business 101: How to Get Started

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