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DuctTapeMarketing.com
Sept 27, 2005
In this issue:
Resource from me-
Blog Lightning -
How To Create and Promote Your Blog in a Flash
Take the Journey-
The Ultimate Small Business Marketing Journey -
Course#1
Good To Know -
Newsletters That I Read
Main Article - Writing is a Master
Marketing Skill
Resource from me #2 - Referral Flood
Digital Version -
Referral Flood Blog!
Free Magazine -
Benefits Selling - Guide for selling stars
Listening - No Direction Home - Bob
Dylan
You can always
view past issues here!
I have
jumped into the Podcasting Game - Now that Apple, maker of
the iPod and iTunes, has embraced podcasting it has become hard to
ignore this powerful medium.
Visit the Duct Tape Marketing Podcast.
Look for an upcoming issue that explores podcasting as a business
marketing tool.
Thanks for subscribing! - John
Featured Resource -
Blog Lightning - How To Create
and Promote Your Blog In A Flash
Blog Lightning
Is Selling Like Crazy
Drawing from my experience creating blogs, including my award winning
Duct Tape Marketing Blog, I have launched a complete step-by-step guide
that takes you by the hand and shows you exactly what to do to instantly
create and promote a successful blog for your business.
You also get 14 video screencast tutorials that allow you to watch over
my shoulder as I actually do the steps I outline in the system - It does
not get any easier than this! -
Order Blog Lightning
Check out some of the blogs
and comments from Blog Lightning students.
Newsletters That I Read
Every so often readers ask
me to point out the newsletters that I read - so here they are. (more in
the main article below)
Charlie Cook's -
Marketing For Success
Robert Middleton's -
More Clients
Joe Garcia's - Give to Get
Marketing
Site Reference - Newsletter
Wilson Web's - Web Marketing Today
Sean D'Souza's - Psychotactics
Dave Lahkani's - Bold Approach
Boogie Jack's - Almost A Newsletter
David Frey's -
Marketing Best Practices
Larry Chase's - Web Digest for Marketers
Have any that you would like to tell me about? Send me note
John@ducttapemarketing.com
The Ultimate Marketing System Course
The Ultimate
Small Business Marketing Journey teleseminar training kicks of with
Course#1 this week and there are still a few spots remaining.
Course #1 - Get On The Right Path -
Get Details
09/28 Discover Your Ideal
Target Market
10/05 Differentiate and Dominate with a Core Message
10/12 Give Them an Image - Its All About The Package
Featured Tip
Writing Is A Master
Marketing Skill
By John Jantsch
 Few
things are sold without a prospect reading a written word or two.
Business owners often ask me what they should be looking for in a
marketing assistant and I always say - find someone who can write.
Now, let me back up and tell that what I really mean. Find someone who
will write.
Many people claim that they are not good writers and my take is that
they simply don't write. In order to become a good writer, in order to
use writing as a marketing skill you must write. You can always have
someone edit what you write, but it's the act of writing that starts the
marketing ball rolling. (I know my editor friends out there wish I would
take that editing advice.)
Here's what I have found.
Writing creates ideas. It's rarely the other way around. Many times I
have no idea what I am going to write, but once I start, ideas just
happen. What comes about is often far greater than anything I could have
simply thought and then transferred to paper or screen.
Writing will help you have something to say. The more you write, the
better you will sell.
Writing will help you listen more actively.
Write speeches, write notes, write essays unrelated to your business.
Okay, write sales letters, write web pages, write white papers. Just,
write first, and then see what you had to say.
Your business and your marketing will thank you
Great Newsletters on Writing (particularly
copywriting)
Bob Bly
Gary Halbert
John Carlton
Great Books On Writing
Stephen King (yes, that one) has a great book on writing called -
On Writing
Anne Lamott's classic -
Bird by Bird - Instructions on life and writing is one of my
favorite books on any subject
~ ~ ~ ~ ~ ~ ~ ~
John Jantsch is a marketing
coach and author of
Referral Flood and
Blog Lightning.
Featured Resource #2- NEW
Digital Version Now Available for Immediate Download
Referral Flood
- How to generate a flood of new business without spending one dime on
advertising
 I
just released a digital version that allow you to download the 125 page
ebook as a PDF file and MP3 Audios. I also passed on the saving to you.
The digital version is $79 (as opposed to $97 for printed version) + no
shipping
Referral Flood - How to Create a Flood of New Business Without
Spending One Dime On Advertising
Featured Free Magazine
 Benefits
Selling -
Is a
marketing and sales resource for the industry's super producers
Never before have the
brokers in the worksite marketing arena had a monthly publication
dedicated to improving their sales frequency. Benefits Selling is what
top benefits brokers will use to sell more core and voluntary products.
Featured
Listening
Bob
Dylan- No Direction Home
40+ year old
recordings of Bob Dylan's early years and the soundtrack to
Martin
Scosese's PBS film of the same name this album includes some of
Dylan's earliest known recordings (1959 or so) and the classic electric
version of Maggie's Farm that turned Dylan fans at the 1965 Newport Folk
Festival into an angry mob.
I have also posted my
Top 25 Albums of All Time List for those interested in such things!
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