Pay per click advertising resources for small business
Instantly drive targeted traffic to your web site
Books
Google AdWords Handbook: 21 Ways to Maximize Results from Andrew Goodman.
Google Cash - Learn how to make money with Google AdWords by Chris Carpenter
PPC Search Engines
Google Adwords – Sign-up for and manage your Google account
Overture – Now owned by Yahoo and delivering ads to Yahoo and MSN
Google AdSense - Place AdWords ads on your web site and receive revenue from clicks
Criteo – Pay per click, benefit from impressions
BidVertiser - Advertise across thousands of websites on a pay per click basis
Amazon Product Ads – Advertise on Amazon
PPC
Silver Scope Promotion – Offers a free Pay Per Click Management Profit Assessment
Crestmedia Internet Marketing - Web-based marketing and online lead generation services
WebMetro – Integrated Internet Marketing Services
AdSide - AdSide is a pay-per-click ad network serving quality content publishers, advertisers and media agencies.
eZenga – Handles pay per click advertising from start to finish
PurePPC – Offers full service pay per click management and consulting
Local Advertising Options
CitySearch – Advertising guides for most major cities
Yahoo Local - Free and enhanced listings plus free web site
Google Local Business Center – Directory of local businesses that includes all the fun Google features like satellite maps
Verizon Super Pages – Get a free business profile
Yellow Pages.com – The leading online Yellow Pages, business directory and phone book for local and national searches.
Keyword Tools
Adwords Analyzer – This tool will identify how many campaigns are in place for a keyword with Google or Overture – Great way to find keyword opportunities.
Overture Keyword Suggestion Tool – Free tool to help with your keyword research.
Overture View Bids – Find out what the top bids are on Overture for keywords and phrases
Ad Writing Software
AdWords Generator – Software that automatically creates AdWords ads utilizing proven sales terms from successful campaigns.
Tracking
Conversion Ruler - a subscription based “performance tracking” reporting service that provides detailed information on the effectiveness of your site marketing efforts
Click Tracks – Software and hosted versions
