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Mon Jan 07, 2008
37 Signals on Duct Tape Marketing Podcast
Marketing podcast with Jason Fried (click to listen, right click and Save As to download)
Jason Friend, a co-founder of the wildly successful software developer 37Signals stopped by the Duct Tape Marketing podcast to chat.
37Signals makes a collection of killer online apps such as Basecamp, Highrise, Backpack and Campfire. These productivity enhancing tools are the back office support for a lot of small business collaboration.
I use Basecamp with customers and my Duct Tape Coach network.
We spent a fair amount of time discussion the workings of their newest offering, a CRM app known as Highrise. The CRM field is a pretty crowded one and lots of folks are trying to get it right for the small business. It's a pretty tough task since small business needs vary so wildly in this category.
Service providers are faced with trying to create something that will meet all the needs and causing potential overkill or focusing on a set of needs in a niche and doing that well. As is usually the case, 37Signals chose to do some of the primary CRM functions elegantly and leave the others to, well, others. It's worth a look.
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