Mon Jul 07, 2008

Marketing Podcast with Janine Popick

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Marketing podcast with Janine Popick (Click to listen, right click and Save As to download)

Janine PopickJanine Popick, CEO of Vertical Response, is my guest on this episode of the Duct Tape Marketing podcast. We spent some time talking about effective ways to utilize email as a marketing tool, dos and don't dos and new CAN-SPAM legislation that takes place in a few weeks.

Check out the VR Lounge - a unique social community from this unique email service provider.

You can read the entire FTC document if you want to hurt your head but it looks the two biggest changes impact folks that send offers in combination with other senders and some fairly technical language about opt out that can be handled best by using a one click very simply opt out method - a best practice anyway in my opinion. (This is not legal advice though!)

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Posted by: John Jantsch on Jul 07, 08 | 12:57 pm | Profile

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