Mon Jul 28, 2008

Bob Burg Talking About Referrals

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Marketing podcast with Bob Burg (Click to listen, right click and Save As to download)

Bob BurgBob Burg, author of Endless Referrals and The Go-Giver (with John David Mann) stopped by the Duct Tape Marketing podcast to talk about referrals and simple power of giving as a business practice.

Joe, the protagonist of the Go-Giver, learns that changing his focus from getting to giving, putting interests of others first and continually adding value to their lives, ultimately leads to unexpected returns.

It's an important lesson no matter how many times one hears it.

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Posted by: John Jantsch on Jul 28, 08 | 4:55 pm | Profile

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