Mon May 11, 2009
Marketing Podcast with Emanuel Rosen
Marketing podcast with Emanuel Rosen (Click to listen, right click and Save As to download - subscribe now via iTunes
Buzz is all around us and as hot a marketing topic as there is going, but for this episode of the Duct Tape Marketing podcast I caught up with Emanuel Rosen author of the national bestseller The Anatomy of Buzz (Doubleday, 2000) and The Anatomy of Buzz Revisited (Doubleday, 2009).
Rosen's first book was a favorite of mine before it was cool to acknowledge the power of word of mouth buzz and most everything that's been written since can cite him as an influence.
This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive.
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