Mon Jan 09, 2006

Jason Fried on Duct Tape Marketing

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Marketing Podcast with Jason Fried - (Right click to download - Click Arrow to play)

This week I had a conversation with Jason Fried

Jason Fried is the founder of 37signals, a Chicago-based web application design firm. 37signals' Basecamp (web-based project management), Backpack (web-based personal information management), Writeboard (web-based collaborative writing) and Ta-da List (web-based to-do lists) products are some of the most talked about small business applications going.

I personally use all of their products and reviewed Basecamp recently.

Jason explains his firm's "simple is better" approach to software development that has industry giants taking notice. He also reveals some of what's ahead for 37 signals.

Posted by: John Jantsch on Jan 09, 06 | 8:16 am | Profile

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