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Tue Jun 20, 2006
No Barking Cats on Duct Tape Podcast
Marketing Podcast with Bryan Eisenberg (Click here to listen or right click to download)
I had a great chat with Bryan Eisenberg, co-author of Waiting for your Cat to Bark over a recent visit to Kansas City. Bryan was on tour promoting his newest book and offers some great insight into small business use of the web. (We did the interview in somewhat noisy hotel lobby so there is a bit of background noise in this one.)
Bryan's company (run with his brother Jeffery) Future Now, Inc is all about showing web site owners how to create and structure information on web sites to make it more persuasive. They've even created their own term for this process called persuasion architecture.
I've long been a fan of their newsletter Grokdotcom. I think you'll enjoy Bryan's easy, non-techie style.
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