Mon Jun 26, 2006

Lead Generation The Right Way

Email this post | Links Here |

Marketing Podcast with Brian Carroll (Click to listen, right click and "Save As" to download)


I had a great conversation with Brian Carroll, author of Lead Generation for the Complex Sale.


Brian's book book gets at the heart of generating leads the right way. He focuses on what he calls the complex sale, a combination of multiple variables including money, but I think the educational, integrated approach he outlines is how any business should think about lead generation, complex or not.


Brian also publishes the B2B Lead Generation blog that is worth a visit.

Posted by: John Jantsch on Jun 26, 06 | 10:23 am | Profile

[2] comments (4527 views) |  Permalink   [1] Trackbacks | Sphere: Related Content



Duct Tape Marketing System

Duct Tape System - Complete small business marketing system in 16 workbooks and 12 audio CDs.

Referral Flood by John Jantsch

Referral Flood - How to create a flood of new business without spending one dime on advertising - by John Jantsch


The Lead Generation Machine



Lead Generation Machine - How to create a consistent flow of high-quality leads.


Blog Lightning by John Jantsch

Blog Lightning

Blog Lightning - How To Create and Promote Your Blog In A Flash


Subscribe to my weekly newsletter



After you hit subscribe button page will refresh and you are good to go

Links to Duct Tape Marketing



Marketing Plans
Sales Tools
Target Marketing
Marketing Materials
Web Site Marketing
Referral Marketing
Duct Tape Marketing Home