Wed Jan 24, 2007

Made To Stick Podcast

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Marketing Podcast with Chip Heath (click to listen, right click to download)


I recently read Chip and Dan Heath's new book - Made To Stick and interviewed Chip (nicest Stanford PhD I've ever met) for this segment of the Duct Tape Marketing podcast. The subtitle of the book is "Why some ideas survive and other die".


That may be a bit dramatic for your marketing ideas and messages but I think you can apply the notions uncovered in this book to many aspects in your business, including your core marketing message.


One of my favorite points in the book is the assertion that many ideas are hard to keep simple because, as the owners of the idea, we know too much.


Posted by: John Jantsch on Jan 24, 07 | 11:50 am | Profile

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