Mon Jan 29, 2007

Get Back in the Box Podcast

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Marketing Podcast with Doug Rushkoff (Click to listen, right click to download)


Nobody innovates any more - they just emulate, acquire and manage processes.


Doug Rushkoff, author of Get Back in the Box - Innovation from the Inside Out, stopped by the Duct Tape Marketing podcast and shared his thoughts on what he terms a coming renaissance in business.


His ten best-selling books on new media and popular culture have been translated to over thirty languages. They include Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, and Coercion, winner of the Marshall Mcluhan Award for best media book.This is his first true business book.


Anyone interested in innovation as a marketing strategy will find this discussion engaging.


Posted by: John Jantsch on Jan 29, 07 | 4:08 pm | Profile

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