Face Values Marketing Podcast
Marketing podcast with Michale Lovas and Pamela Holloway (Click to listen, right click and Save As to download) subscribe now via iTunes
Even within our narrowly defined ideal target market there exists different personality types. One of the jobs of our marketing messages, materials and selling efforts is to find ways to connect with all of the various needs of these different types.
After reviewing a fascinating work called Face Values I asked the authors Michael Lovas and Pam Holloway of About People to share some thoughts about a system that they teach that allows marketers to understand a personal communication style just by reading the lines on their face.
This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive.
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