Guy Kawasaki on Duct Tape Marketing
Marketing Podcast with Guy Kawasaki (Click arrow to listen, right click to download)
Many people know who Guy Kawasaki is - Mac evangelist, founder of Garage Technology Ventures, author of The Art of the Start but, you may now know that Guy has blog now too. Guy and I discussed one of his recent blog posts, the Art of Creating Community. You will find him to be one of the most genuine and humble folks around. He's the real deal when it comes to helping small businesses find a strategic direction.
The Art of Creating Community
:
- Create something worth building a community around.
- Identify and recruit your thunderlizards—immediately!
- Assign one person the task of building a community.
- Give people something concrete to chew on.
- Create an open system.
- Welcome criticism.
- Foster discourse.
- Publicize the existence of the community.
MORE...
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Guy Kawasaki and I have had our paths cross many times as entrepreneurs in Silicon Valley and at Apple before that, so it's been great fun watching him translate the lessons he learned as the high-profile evangelist at Apple Computer (think a pre-blogging version of Microsoft's Robert Scoble and you'd have an idea of what Guy was doing to help the Macintosh change the world) into his successful Garage Technology Ventures (formerly known as "Garage.com"), an early stage startup incubator.
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