Coupons for Marketing Anything
Marketing podcast with Zixxo co founder Mike Hogan - click to listen or right click to download.
Coupons have long been a staple for marketing products. Internet coupons came along in recent years as well and have been well received. Zixxo, a start-up Internet coupon service has added some very nice Web 2.0 type features that make the process of using coupons easier for both the user and the advertiser.
Zixxo's primary focus also appears to be letting small, local businesses target their coupons geographically - a bit plus.
I predict this will allow small business marketers to use coupons in some new and creative ways. Think in terms of a service provider offering a free evaluation or trial period for a big ticket purchase.
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