Growing Your Business Is as Easy as 1-2-3
1) Kansas City – June 20th – full day – Limited to 20 participants
How to Build a Marketing System That Is Perfect for Your Business
June 20th – 9:00 am – 4:30 pm – Cohen Room Plaza Library – Kansas City, Mo (Directions)
Coffee and juice service, break for lunch
2) Complete online training resource also included
3) Pay us what you determine the value is at the end of the day
If any of the above sounds interesting – read on . . .
John Jantsch – best selling author of Duct Tape Marketing
I’ve been working with small business owners for over twenty years now and there is a missing link to marketing success.
Most small business owners dive into marketing without any real plan other than to try a few marketing things that might help them sell something to someone. In some cases, they actually enjoy enough success that they decide to hire someone else to help with “marketing.”
But, then, sometimes after a great deal of frustration, they learn that growing a business, as well as trying to manage a person to help in that endeavor, without any clear strategy or system, only leads to more frustration.
See if one or more of these scenarios sounds familiar.
- You started a business, grown it with hard work and bit of salesmanship, but now you’re struggling to take it any further.
- You started a business and hired someone to help with marketing, but have no idea how to really get the most out of that person.
- You started a business and you’re not confident that the little marketing you’ve done is taking your business in the right direction.
- You feel like you’re constantly falling behind in the rapidly changing world of online marketing and sometimes fall prey to the “new idea of the week.”
If any of those descriptions sound even vaguely familiar, I’ve got great news.
Introducing the ultimate marketing workshop . . .
How to Create a Marketing System That Is Perfect For Your Business
In this unique workshop participants will learn how to create both strategy and tactics, ideas and execution, and get the entire marketing team on the same page – even it that team is just you.
During this full day workshop we’ll work on understanding strategy and how to build a marketing system designed to leverage and amplify the unique strengths and opportunities in your market.
We’ll help you design and capture your unique marketing strategy and then build the system to support that strategy.
How to Create a Marketing System That Is Perfect for Your Business Workshop Agenda
The System Overview – The key to building successful marketing momentum in the systems mindset. In this opening segment we outline all the parts that going into thinking about marketing and the most important system in your business.
Strategy Before Tactics – A solid marketing strategy is the rock that consistent business growth is built on. In this segment we focus on the tools needed to create the marketing strategy that is perfect for your business. We will discover a narrowly defined ideal client, value proposition and core marketing message.
The Marketing Hourglass – A happy customer is the greatest source of profitable new business. In this segment we take a view of the total customer experience from the time they come to know your business to the point where they are a loyal referral source. Focus is on discovering the logical methods to move customers though the stages of know, like, trust, try, buy, repeat and refer.
The Content Plan – Content that builds trust, educates and converts is the foundation of an effective marketing system. In this segment we’ll work on creating your content grid and editorial thinking for things like blogging, eBooks, video, and newsletters.
Total Web Presence – The pace of change on the web requires a knowledgeable and practical resource to keep it all in perspective. Duct Tape Marketing is the go to resource for social media, email marketing, search engine optimization and paid search marketing. Let us help your staff cut through the hype and apply the tools that will have the greatest impact for your business right now.
Lead Generation Plan – With your strategy, hourglass and content plan laid out, your most effective forms of lead generation – advertising, public relations and referral creation will come into focus. In this segment we will map out the most effective ways to generate leads for your business as well as the most effective vehicles.
Lead Conversion System – It’s not enough to get leads, phone calls and web traffic. The real objective is to convert those leads into profitable clients. In this segment we’ll cover the five stages of lead conversion designed to dramatically increase the number of leads that turn to clients and client that turn to referral sources.
Putting It All Together – We will cover a great deal in this fast paced workshop so we need to bring it all together in an action plan that includes a marketing calendar, measurement plan and budget. These tools always evolve and transform when put to the real world test, but learning how to plan long term and tie success to things that get measured is a key marketing mindset.
This is the ultimate way to install the strategy and tactics mindset as well as get your staff the tools they need to manage the entire process of implementing your strategy in a systematic way using a proven methodology.
Complete online training resource also included
In addition to the hands on personalized training, proven tools and workshop materials, all participants also receive access to the Duct Tape Marketing System online training course.
This tool includes 13 lessons complete with videos, audios, workbooks, forms, examples and resources. This is the complete online version of the Duct Tape Marketing System and is a tremendous supplement to the workshop materials. You can use this tool to more fully train your staff and return to long after the workshop is complete. (A $400 value)
This workshop and training promises to deliver a unique and practical result – The development of the perfect strategy for your business and the creation of a marketing system designed to deliver on that strategy.
Space is limited to keep this session very hands on
June 20th – full day – Limited to 20 participants
How to Build a Marketing System That Is Perfect for Your Business
June 20th – 9:00 am – 4:30 pm – Cohen Room Plaza Library – Kansas City, Mo (Directions)
Coffee and juice service, break for lunch
Investment: Pay us what you determine the value is at the end of the day.
This is the same workshop that people across the United States have paid over $1,000 to attend, but because this is the first time we have presented this program in Kansas City we have decided to take a very unique approach to pricing.
We know how much value this material and thinking can bring to your business, but you may not yet - so we’re willing to shoulder 100% of the risk and work to prove it before we ask you to pay anything.
In fact, here’s our simple offer:
If you’re serious about growing your business and you’re willing to do the work we ask you to do, both before and during the workshop, you may attend the workshop and then and only then . . .
Pay us what you determine the value is at the end of the day.
You’ll get 100% of our best material, training and effort as well as access to our $400 online training portal and you’re in complete control of determining how much it’s worth – but only after you’ve received the entire day of training. (You’ll simply be asked to fill out a confidential form and drop it in a box as you leave – that’s it, no games, no gimmicks, just an exchange based on value.)
We know this is an unusual and somewhat bold approach, but we’re also totally confident in the amount of value you’ll receive.
We are completely committed to helping you grow your business and the only thing we ask, if you consider taking us up on this offer, is that you commit the time, energy and attention that will allow you to get the most from it.
We will ask you to complete an application that will help us better understand your business and demonstrate your level of commitment to the process – you must be accepted to attend.
Apply for your session:
How to Create the Marketing Strategy That Is Perfect for Your Business
June 20th – 9:00 am – 4:30 pm – Cohen Room Plaza Library – Kansas City, Mo
