A Mobile Marketing Primer

A Mobile Marketing Primer

By John Jantsch

Mobile Marketing HandbookThe mobile marketing frontier is moving ever closer to a marketing reality for even the smallest of businesses.

Marketing via text (SMS), location aware marketing, and getting your website in shape for mobile viewers are no longer areas to be ignored for a future day.

I visited with Kim Dushinski, author of The Mobile Marketing Handbook and MobileMarketingProfits.com to discuss what small business owners need to know now about mobile marketing on a recent episode of the Duct Tape Marketing podcast.

Text Message Campaigns – We focused on effective ways to create text message campaigns, the services you need to make your campaigns work.

Web friendly websites – Making your site more mobile user friendly is a big part of the mobile marketing strategy and tools exist that make it very easy to create simple, mobile browser versions of blogs and websites.

Location awareness – The fact that the phones are shipping with GPS capabilities makes it more important than ever that your business is listed and featured in the local search directories, such as Google Maps.

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.


What if Your Marketing Isn’t Working Like it Should?
Just the other day I was chatting with a small business owner over coffee (something I do a lot.) One of the questions I like to pose when I have these chats is – “What’s your biggest marketing concern right now?” I get lots of answers to that question, but most could be lumped into […]
Create a Referral Engine That Works Every Day
I’ve written about this topic many times, but it just never get’s old! (Check out the referral marketing archive on Duct Tape Marketing) The fact is, although I’ve been writing about the idea of referral generation for years, it always remains relevant, no matter what marketing trends and technologies come and go. Getting referrals can […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x