Stop Getting Paid Last. Start Leading With Strategy.

License the system that turns you into a high-trust strategic advisor, so you can charge more, work less, and finally stop being treated like “just the marketer.” Start Leading With Strategy.


Get Certified in 3 Days and Transform Your Business

Strategy is the product.

The consultants earning more and working less? They’re not doing better marketing.

They’re selling strategy first and getting paid before a single ad or email goes live.


You can too.

If you're tired of grinding out tactics while clients undervalue your thinking, you're not alone. It's time to lead with strategy—not deliverables.

 Join the Strategy First™ fCMO+ Certification. In just 3 days you’ll license and learn to sell and deliver a repeatable $10K+ strategy engagement and turn projects into $10K/month retainers.

Not ready to talk to someone yet? Start with our AI Advisor. 

Ask anything about the fCMO+ Certification - pricing, fit, what you get, anything!

* AI Responses might be inaccurate, please confirm details with our team.

Watch the below video to learn more

Book a Call With Our Team to Learn More

You know strategy matters, but it's so hard to package and sell it.

  • You're stuck delivering disconnected tactics without a clear roadmap.
  • Clients don’t see you as a strategic partner
  • Your work feels reactive, underpaid, and hard to scale.

Introducing the Strategy First™ fCMO+ Certification
from Duct Tape Marketing

Strategy First™ is the proven system created by Duct Tape Marketing over 20 years ago that positions you as the trusted advisor clients can’t live without and gets you paid premium rates for your thinking. And it is now offered in a virtual 3-day training.

Is This Marketing Certification Right for You?

Live 3-Day Virtual Training + Entry Into the Duct Tape Marketing Network

Next Certification: March 3-5, 2026

What You’ll Get:

  • A $10K+ Strategy Offer You Can Sell TomorrowPosition yourself as the go-to strategic advisor.
  • A Repeatable, Scalable ProcessDeliver consistent results without reinventing the wheel for every client.
  • Retainer-Ready ExecutionTurn strategy projects into $5K–$10K/month retainers.
  • AI-powered edge. We teach practical ways to use AI to work smarter, not harder.
  • Tools, Templates, and SOPs & 20+ years of proven assets to shortcut your learning curve.
  • Ongoing Business Support with Duct Tape Marketing Network for mentorship, hiring advice, and proven growth strategies.

Who Should Join:

  • Marketing Consultants & CoachesBuild a process that delivers results and scales your business..
  • Agency OwnersAdd a structured, profitable front-end offer to grow your bottom line.
  • Fractional CMOsImplement a framework that scales beyond billable hours.
  • Freelancers & SolopreneursStop chasing one-off projects and start landing long-term clients.
  • Internal MarketersLevel up your strategy skills and accelerate your career growth.

Success Stories from Our Network

See What Our Members Are Saying
strategic marketing consultant

The ROI has been extraordinary. We paid a fee to license the Duct Tape Marketing system but we already made two $60,000 deals in just two weeks. It's a much bigger value than the price we paid.

Robert Talac, MD, PhD
Fractional CMO

strategic marketing consultant
strategic marketing consultant

I was able to define my value to the marketplace and shift from project work to monthly retainers.
I went from 0 to 20+ clients in my first year with a steady flow of new clients each year.

Tom Shipley
Cole-Dalton Marketing

strategic marketing consultant
strategic marketing consultant

The return on investment has been significant and immediate. Within just a month of joining, we’ve seen a rapid increase in sales... I see the potential for continuous growth as we can now sell standalone services that lead to retainer clients.

Tina Smith
Creative LLC

strategic marketing consultant
Tina Smith

How We Support You

We're Here to Make Sure You Succeed
Your Path to a Thriving Strategy Business:

Learn the System

Get certified in the Strategy First™ operating system & start selling 

Win Your First $10K Strategy Client

You'll get access to a full suite of tools, processes and SOP as part of the Network Membership

Build Recurring Revenue

If you choose you can also convert clients into $5K-$10K/month retainers using our full membership training

Business Building Support

With the network option, you get ongoing support, hiring, partners and scaling with real profit and growth
Why not differentiate your practice with a
proven, time tested system.
The average revenue from a Strategy First™ engagement is $10K.
That means most participants 3X their investment fast almost immediately.

If you’re tired of being seen as a vendor instead of a trusted advisor,
you don’t need to work harder. You need a new system.

Traditional Consulting vs. Strategy First™ OS

Why Strategy-First is the Smarter Business Model

What Happens When You're Stuck in the Traditional Consulting Model?

  • Chasing new clients every month with no predictable income.
  • Clients see you as a “commodity priced vendor,” not a strategic partner.
  • Underpricing your expertise & missing out on premium deals.
  • Never building a scalable, profitable consulting business.

What Happens When You Switch to Strategy First™ Operating System?

  • $10K+ engagements & $5K-$10K/month retainers.
  • Clients see you as a trusted advisor for ongoing work.
  • You'll have a  system that attracts & converts high-value clients.
  • Business growth that doesn’t depend on constantly chasing leads.

Join 400+ consultants, coaches, fractional CMOs, and agency owners who have scaled their businesses with this proven system.

“It’s time to stop selling your time and start selling your expertise. Let us show you how.”
Interactive Tool

📈 Project Your Earnings

Use our Strategy First™ ROI Calculator to forecast how much you can earn by selling and delivering Strategy First engagements using the Strategy First™ system from Duct Tape Marketing.

Upcoming Training: Reserve Your Spot Before It’s Full

Next Certification Date:

March 3-5, 2026 - LIVE

Limited Seats Remaining

Learn From Industry Experts

Duct Tape Team leading experts in marketing strategy & consulting.

Sara Nay

Sara is the CEO of Duct Tape Marketing and has spent the last twelve years working with agencies and consultancies, helping them build recurring revenue streams as well as systems and processes that enable them to scale. She is also the author of Unchained: 

Lisa Blank

As a seasoned marketer and leader at Duct Tape Marketing, Lisa brings extensive experience in managing teams and delivering scalable growth for clients. During the certification, she teaches essential sessions on building and leading teams, managing client relationships, and driving profitability through key business metrics. 

Kacia Hughett

Leads our team and clients at Duct Tape Marketing. She works directly with clients to implement Strategy First™ and marketing OS. She has led some of the firm’s most successful client work. 

What You’ll Learn in Just 3 Days

  • dAY 1

  • dAY 2

  • DAy 3

Strategy First™ OS Deep Dive

  • Kickoff & Connections: Setting the Stage for Strategy First with Sara Nay
  • Strategy First Flywheel with Sara Nay
  • Strategy First Foundations: Positioning, Pricing & Delivery with with Kacia Hughett 
  • How to Save Time with AI Systems with Kacia Hughett
  • Working Session, Homework, & Final Thoughts

See How Others Have Transformed Their Business

"I am already making 40k a month from clients I landed with Duct Tape Marketing's teachings."

Matt Sibert

Lucyd Media

"There's so many success stories, so why struggle alone? Come alongside an elite group of marketers who all support each other with a proven methodology that works over and over."

Bruce Dell

StructureM Digital Marketing Agency

"If you're considering going through the certification training with Duct Tape Marketing, I would highly recommend it."

Kalen Arreola

KMC Digital

"Our existing client portfolio has grown, our new business is exceeding targets, and we are on track to 2x revenue in 2026"

Megan Kacvinsky

Point to Point

Not ready to talk to someone yet?
Start with our AI Advisor. Ask about Strategy First fCMO Certification- pricing, fit, what you get, and what happens next!
* AI Responses might be inaccurate, please confirm details with our team.

Other programs might help you with aspects, like getting leads or refining your value proposition, but they don’t give you a complete system to build and grow a business. Duct Tape Marketing is the only one I’ve found that checks all the boxes—with a repeatable framework that covers getting customers, delivering value, and scaling effectively.

Claude Walton,
Claude Walton Consulting

Everything you need for a very affordable price


And, you'll immediately join our Network Community
The community is the best way to  maximize your investment as you receive:

  • Access to a community of over 100 like minded marketers helping each other out with every aspect of business
  • Years worth of training and tools on every aspect of business building - lead generation, lead conversion, hiring -  you name it
  • Tools, templates, case studies and an entire library of SOPs and other assets
  • Monthly mastermind sessions, Quarterly 2 day workshops with experts, Optional 2 day deep dive bootcamps on topics like SEO
  • Access to our vetted network of strategic implementation partners for web design, PPC, social media, SEO and other tactical implementation


FAQs

Still Have Questions? We’ve Got Answers.

What is the Strategy First fCMO+ Certification?

It’s a live, 3-day virtual certification where you’ll learn how to sell and deliver the Strategy First framework — a complete, proven client engagement you can begin selling immediately. 

What do I get with the certification?

You're getting a complete, sellable marketing strategy engagement — including:

  • The full Strategy First process

  • Templates, worksheets, and deliverables

  • Proposal language and pricing guidance

  • Live 3-day training and certification

  • Ongoing access to tools and updates

This is not just training — it’s a ready-to-deploy product you can offer to clients for $5K–$10K+.

Who is this for?

Perfect for consultants, coaches, agency owners, fractional CMOs, and marketing pros who want to stop selling scattered services and start leading with a strategic offer that builds trust and drives long-term client relationships.

Can I sell the Strategy First engagement as a service?

Yes — and that’s the whole point. You’ll leave with everything you need to package and sell Strategy First as a premium engagement. Many certified consultants sell it as a standalone $7,500–$10,000 offering or use it to launch retainer relationships.

How is the training delivered?

The certification is taught live via Zoom over two days. It’s interactive, hands-on, and focused on helping you both understand and implement the process. Recordings are available after the sessions.

What’s included with the training price?

  • Live, 3-day certification

  • Sales assets, proposals, and pricing structure

  • All deliverables and templates

  • Official certification and license to sell Strategy First™ engagements

  • Access to future updates to the Strategy First materials

  • What kind of support is included in the network membership?

    Once you attend the 3 day training you’ll be certified to deliver Strategy First, have everything you need to start selling it immediately, and gain ongoing access to tools and updated materials.

    As a member of our network, we will provide ongoing marketing support assets to help you position and promote the offer, training on business building topics, community access, strategic partner access, and opportunities to join quarterly workshops and monthly masterminds

    Can I charge more than $10K for strategy?

    Absolutely! Many of our members charge $10K-$15K for Strategy First engagements and $5K-$10K per month for retainers.

    We teach you how to price for value, so you can charge premium rates with confidence.

    What if I have more questions before joining?

    We’d love to chat! Click below to book a free call and we’ll answer any questions to see if this program is the right fit for you.

    Join Now & Start Landing High-Value Clients!

    The Sooner You Join, The Sooner You Land Your First $10K+ Client.

    Don’t stay stuck undercharging and chasing leads—join now and start building your Strategy-First consulting business today.
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    The Duct Tape Marketing Consultant Network has helped these consultants and agency owners reach new levels of business growth. We are here to help you do the same

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