Are We Marketing in a Mobile World

Are We Marketing in a Mobile World

By John Jantsch

Today I’m presenting at BlogWorld Expo in New York (#BWENY) on the topic of mobile marketing with Navin Ganeshan of Network Solutions. (I’ll share my notes on the talk tomorrow.)

Joshua Kaufman via Flickr

But here’s the thing – there’s really no such thing as mobile marketing. For that last few years I’ve been saying the same thing about social media marketing – really no such thing.

Marketing is marketing and job #1 for marketers the last few years has been adapting their marketing in a world that’s embraced social behavior.

I wrote my annual predictions for the year column for OPENForum and predicted that this year mobile would finally land – okay, not much of a stretch on predictions, but we are squarely in it and small business folks need to jump on board – but here’s the deal, here’s how to start thinking about it so that it makes sense.

There’s really no such thing as mobile marketing, it’s simply a matter of adapting your marketing to a world that’s gone mobile.


No related posts for this content

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.