4 Local SEO Tips For 2016

If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. And let’s be honest. When we say “the search engines”, we really mean Google.

Local Search

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Google is no longer just a tech giant, it’s a fundamental part of the digital economy. Very few major purchase decisions are made these days without at least some level of “googling.”

The Top 4 Tips for Local SEO in 2016

  1. Go Mobile Or Go Home.
    Mobile-friendly website design is no longer optional. Mobile device searches have already surpassed desktop and laptop computer searches worldwide. Website mobile friendliness, in fact, is now a Google ranking factor. Giving people a great mobile experience on your website means making more conversions and generating more revenue. It’s as simple as that. And there is great opportunity to make shopping on your mobile site a special experience. Mobile-only deals and special promotions can keep people coming back to your tricked-out responsive design website. Your first move in 2016 should be to create the best possible mobile experience for your prospective customers.
  1. Voice Search Is Calling.
    Along with the growth of mobile searching comes greater demand for voice search. More people are using this feature on their smartphones to locate the businesses, products, and services they need. Some people use voice search to help them multi-task (say, behind the wheel of a car), and many others find it’s just faster and easier to speak into their phones rather than type their query. Either way, the trend toward voice search means that businesses have to optimize their website to hook these consumers. This means shifting your keywords to voice search-friendly phrases. Search Engine Journal also points out that user follow up questions will become common in voice search, as only a limited amount of information can be delivered in each response.
  2. Direct Data Matters for Local SEO.
    The rise of “direct data” in the search engine results pages (SERPs) means that companies need to provide more detailed information about themselves in order to get a top slot with search engines. Direct data is the granular pieces of information that appear with business listings in search engine data. For example, if you search for restaurants near you, each result will probably provide you with location, phone number, pricing, whether take-out is available, and other details that consumers want to know up front. This extra data improves visibility, and that’s important for both single location and franchise SEO.
  3. Good Local SEO Means a Great Customer Experience.
    In the end, a potential customer’s decision to buy (or not) will come down to the entire customer experience from click-to-close. While you can’t control every salesperson’s actions and words all day long, you can be in total control of the customer experience provided by your website. Gartner says that within the next few years, the overwhelming majority (89%) of businesses will compete solely on customer experience, and that by 2020, 85% of the customer-company relationship will be managed without any human interaction. This means that your online marketing presence has to be concise, consistent, and better than your competition’s to capitalize on this trend.

What Can You Do Now to Improve Your Local SEO?

In the coming year, local SEO is going to focus more on mobile marketing than ever before. The younger your target customer is, the more likely it is that they are shopping online. But that doesn’t mean that your older customers are not doing the same thing: following a 2014 study, Google made it widely known that half of consumers will visit a store the same day they run a local search. Remember, that study was conducted nearly two years ago. That percentage has almost certainly increased by now.

Google is so serious about helping companies get on the mobile-friendly bandwagon that they provide a free tool to help you see how prepared your website is for mobile consumers:

https://www.google.com/webmasters/tools/mobile-friendly/

Once you identify your website’s weak points, you may need to get some technical help to get it in order. After that, get to work on your local SEO campaign. While some business owners like to roll up their sleeves and dig into SEO, others think its total nightmare.   Whether you do it yourself or hire an SEO expert, there is one thing for certain for 2016 – you won’t be able to ignore Google nor its impact on local lead generation.

About The Authors

Ray-PerryRay L. Perry is a marketing consultant, business advisor and author. Ray is also the co-author of the “Marketing Guides for Small Business” eBook series, which includes topics on Website Design, Local SEO, Content Marketing, Social Media, Google AdWords, and Reputation Management. Ray is a featured author on Duct Tape Publishing and a key contributor to the marketing training website NeedMarketing.com. Ray is also the Chief Marketing Officer with MarketBlazer, Inc., a technology based marketing agency specializing in small business lead generation, lead conversion, and Atlanta SEO services.

phil-singleton.jpgPhil Singleton is a self-described ‘SEO grunt’ obsessed with tweaking websites for search engine optimization, and creating WordPress SEO plugins. Phil is a Duct Tape Marketing Certified Consultant and has a B.S. In Finance from Fairfield University and an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona. Phil is co-author author of the Amazon best-seller The Small Business Owner’s Guide To Local Lead Generation (2015), and author of the Amazon best-selling Kindle eBook How To Hire A Web Designer: And Not Get Burned By Another Agency (2015). Phil is also co-author of the upcoming book “Top Ten Marketing Tactics” (2016).

Ray and Phil are co-authors of Local SEO: Proven Strategies & Tips For Better Local Google Rankings.

Join Our Content Community
Please leave this field empty.

First Name

Last Name

Your Email (this will be your username)

Password (at least 8 characters, 1 number, 1 upper and lowercase letter)

Already a member? Log In

  • TonyCanuck

    Can you provide us with more information and examples of the Direct Data you mentioned in this article. How would we optimize a small local business website for that in WordPress?

  • osslson

    Anyone needs a good hacker? Hack facebook ? Hack email? change school
    grades? Hack Visichat Room ? Hack Flash Chat Room ? Hack Ftp User &
    Pass ? Hack Database ? Hack Yahoo Mail ? Hack Gmail Id ? Hack Websites ?
    Hack Face Book Account ? hack Vb Forum ? Hack WordPress Blog ? hack C C
    any country ? hack moneybooker ACCOUNT ? hack liberty Reverse Account ?
    hack paypal Account ? Root server ? bypass Google phone verification ?
    Install Red5 On linux server ? Hash Crack ? Ddos Service ? hack twitter?
    erase criminal records?) I’m specialised in database cracking .gov
    sites/databases or celebrity gsm/photo hacking. Email [email protected]
    dot com !

  • Umer tanveer

    Thanks for this

  • Mobile marketing is really to be focussed in coming year.

    John from Local SEO Services

  • John
  • Mobile. Mobile. Mobile. Yes its true that mobile SEO is very necessary.

  • Sukh
  • organizein

    Awesome blog. I love to read all your work. This i would have say is your best work hands down. I look forward to your work.

  • Nice Blog. Voice Search is what I found something new to try.

  • At the risk of seeming spammy, I’ve made a handy citation template if anyone else wants it. This is to help ensure consistency of business info across various site submissions. It’s in this article: https://disciplr.com/3-local-seo-tips-for-churches/

  • organizein

    Informative blog.

  • Zahirul Islam

    SEO is the most important to site develop.There is only one way to really make sure Google won’t find your new site. SEO can be the best way to ensure that potential customers can find you.
    Thanks Share this Tips
    .

    http://smsgog.com/

  • Northwest Spurs

    Cheers mate always love to hear about new trends in this field. If anyone want some more local SEO articles, I found this page to be helpful: http://www.seoworks.com/category/local-seo/

  • More and more people are now engaged with technology products which they find relevant and necessary in their everyday lives. One best example is the usage of search engines in smartphones (not just on PC’s and laptops). Many of us immediately go to search engines like Google when we want information about something. And I agree, information, data and content matters most to people which affects your local SEO efforts one way or another. Thank you for sharing all these tips. It’s worth reading.

  • Michael Clooney

    thank you i have found best information for my new site http://www.shura.com you can also suggest me..

  • robin hood

    never miss us Seo Services

  • Sandria Warne

    Loved the post!! I was looking for a digital marketing agency in las vegas . But before being a client i wanted to know more about digital marketing and seo services. I came across your blog and found your article very interesting. Now looking for the digital marketing agency who can serve me best. Thanks for this amazing article.

  • zabut

    This is very nice one and gives depth information. Thanks and keep posting! Thanks again for the blog article . Much thanks again. Great. hotmail sign in

  • Hamish Prendiville

    Such a very good post. You add details point by point.
    And yes you absolutely right that Mobile Friendly Website are not optional in 2016. in some years No of mobile users rapidly increase.
    Thank you very much:
    Regard : http://terrariumtv.org/

  • I am regularly to blogging and i really appreciate your content. The post has really peaks my interest. I ‘m going to bookmark your site and keep checking for new information. http://www.marvelcontestofchampionshackonline.com/

  • WebDesign Zhao
  • Priyank Jain

    https://blogbeats.me #HappyBlogging You All will love it . Geo & Time tagged Blogging platform

  • Tomysong

    http://www.kicksvovo.com/
    Hi friend, above is my site, would you please tell me if more comments affect the result? Thanks!