Search around even casually and it’s likely you will find lots of people talking about how to get more Facebook likes or how to add tabs and pages and apps that go bang.

Enable the public subscribe button for some of your posts

However, as is the case with so many things in life, quality over quantity is an important concept. In the world of Facebook that means figuring out how to get more interaction with those the friend and subscribe is probably more important to your business objectives than figuring out how to get more people to like and run.

The benefit of Facebook over other forms of engagement is that if you gain a high level of engagement with fans you can enjoy the added benefit of exposure to their networks as well. The key, in my opinion is to spend what precious time I suspect you have for networking on Facebook focused on drawing conversation out of a smaller, but fully engaged group.

Below are five practices that can help you do that.

Focus on the wall – I’ve written about this on more than one occasion, but I think it bears repeating – most fans and friends don’t actually visit your page, they engage or read updates in their news feed. So, in many cases adding all kinds of tabs and pages can go for naught. Focus your time on interacting within your own news feed and adding content to your wall.

You can choose to post public of private

Enable public subscribers – A few months ago Facebook gave you the ability to post content on your personal profile and allow public subscribers to see it. I’ve seen a tremendous increase in engagement on my personal profile since enabling this feature. You find it in your account settings area. Many people use their personal profile for both business and personal use and this effectively lifts the 5.000 friend limit and gives you the ability to share some content with public subscribers that are not listed as friends.

Post direct – Facebook doesn’t show everything you post to everyone that follows you. They uses an algorithm call EdgeRank to determine what gets shown. There are many factors that come into play and engagement is one of them. For example if someone comments or shares your content that’s a pretty good signal for Facebook to use to determine that person want to see what you post. While nobody can give you the definitive answer on this one, there’s certainly substantial evidence that posting directly on your wall, rather than through some 3rd party apps gives your content a better chance of being seen as well. From personal experience I’ve seen posts to my business page through tools like Buffer get lots of engagement while Instagram image shares don’t fare well. (Maybe that will change with FB acquiring Instagram?)

Add photos direct – Most people will tell you that photos do very well in terms of engagement level. One tactic I’ve been experimenting with is to add my blog posts with a photo share. So, instead of simply posting the link, which would add the image from the post as a thumbnail, I add the image directly to Facebook and then add the link and description. So far these posts are getting better engagement through this method.

Interest lists let you sort and filter posts by topic

Build interest lists – Another recent addition is the ability to build lists that others can subscribe to. Think of like an RSS feed of a group of Facebook users. I like this tool because you can build some engaging lists around topics and draw people to subscribe, but you can also view the updates of only these list members like a news feed and easily interact with them. One of the well-worn tactics for getting more engagement on your own wall is to engage others authentically on their walls.

You find this feature currently at the bottom left below your news feed. It simply says interests. You click on “add interests” and start building your list. Facebook will also suggest people to add based on the topic.

Here’s an example of a list for small business marketing that I created.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Thanks for the tips + information John!

  • Elizabeth Marie

    Thank you ery much. This is new to me so I am aking it as gospel.

  • Thanks for the great advise John. I found your article to be rich with insights and quick to read. I’m going to try and use your method of posting photos from my blog and then adding the link. I love tips I can activate immediately (-;


  • Mary

    Thanks for sharing your tips about Facebook Engagement! I agree with you that Facebook is one of the best ways to reach people…after all, everyone has one! I also didn’t realize about the EdgeRank Algorithm…interesting facts!

  • I agree that it is more important to build social interactions with your subscribers than thinking about to get lot of likes. If people within your FB page loves your stategies on social interactions, they will tell that to the  world and you will never ask them to do it for you, they just do. 

  • OBVAVirtualAssistant

    Great post John. And all the new updates on FB is giving us more insights and good traffic. 

  • Hi John,
    Could see a major difference from normal as from previous, because Facebook is always upcoming with all new features changes. Thanks for updating on blog.

  • John,

    I’ve definitely seen a difference in Engagement between directly uploaded pictures and 3rd Party pictures…

    That seems to be a big one with getting in Fans news feed.


    Ryan H.

  • I’ve recently started sharing photos from blogs as well, with the link and text beside them – it seems to be working much better, as people are tending more and more towards the visual (and Facebook is helping along with bigger and bigger images all the time).

    Good tips!

    MyWebees – Your Website on Facebook 

  • Great, informative post, John! Thanks for the clear tips & guidance. It’s always frustrating when something changes, & we all have to go through the “learning curve”. Much appreciated, & look forward to reading more of your articles!  

  • Digisha Patel

    Nice post! Thanks for sharing this tips. Also i would like to recommend this post regarding how to get more engagement on Facebook.