Google Maps (local) allows you to build a pretty detailed profile for your business including product lines, hours of service, credit cards accepted and up to eight product images. In the past couple of weeks they added a feature that allows you to add video to your profile.

This is certainly another in a long strings of signs that you need to be a) working on your local profiles and b) creating short promotional videos.

Google Local adds video

To get your videos to show up when someone does a local search
1) Upload your video to YouTube and note the URL for it
2) Make sure that you have a Google profile – get one or login here
3) Click on the photo tab on the edit your profile page, scroll down to video and paste the YouTube URL in the box

Here’s an example of video in my profile.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • I like the idea of using/incorporating video for local businesses, especially retail. Google/You Tube is probably the way to go. While I make my living doing PR for primarily small tech start-ups who are creating services that let SMBs create and store business information online – one does need to proceed with caution and if you are the technology provider…and you are in the unfortunate case where you have to shut down – then I hope you follow an example of VideoEgg

  • As television advertising continues dying a slow death, the consumers are still transfixed on moving images, just relayed to them via a smaller screen that is most always with them.

    The need to start dabbling in video is becoming more pressing with every post like this.

  • As a writer I love the subtle nuances of the written word, but have to agree that a picture speaks a thousand words, as for a moving picture…

  • It also makes sense to syndicate those videos with local search tags to video sharing sites. You can use Traffic Geyser or

    Plus, why not post ’em to a Facebook Business Page?


  • rloughery

    @ Walt – do you have some good examples of a Facebook Business page, would be interested to see how non-tech companies are using FB.


  • I found that posting the right keywords and description in youtube video, your search results in google come up with a video of your site sometimes before your website.
    Im trying to get my video noticed

    Any ideas?