Wind is a funny thing – it is as equally capable of creating destruction as providing lift.

the challenge of the windWhen it falls directly in our face it’s hard to ignore, but when it’s at our back it can move us forward in ways that are frequently imperceptible.

I’ve fallen prey to the wind on a morning run. I’ll start my run headed south feeling good, in fact, feeling very good. The kind of good that makes me think that perhaps through hard work and innate talent I’ve somehow mastered this thing called running.

And then I’ll reach my turn around point and turn north only to be stood up and challenged against a wind that makes it feel as though I am now dragging bags of sand.

I think our view of business can be challenged and lifted in the same way.

It’s hard to ignore the strain of the daily wind in our face, but when things flow magically we often feel it has more to do with our brilliance than the work, support, and lift of the community around us.

We may even keep score this way as well – I made this happen – good or bad.

Here’s the deal – all we need do is create a big vision, raise our gaze and keep it focused on that vision and then detach from how we’re actually going get there.

Sometimes you have the wind, sometimes you fight the wind, but keeping score and judging every step as either good or bad just gets in the way.

You never have it as bad as you think, you never have it as good as you think – it’s all just wind pushing and pulling you in the direction of your vision.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • It can be a distraction that can either break or make your decisions. In my opinion, it’s okay to reflect once in a while, but of course, it’s important to remind ourselves where we are going before we veer off course.

  • It’s really hard when you go against the wind. It’s just like in life but we must also sometimes fight against it to achieve our goals and conquer success. Thank you for sharing this very significant issue.

  • Good read 🙂

  • That’s a really good point. Goodness or badness is a result of intention.

  • AJ

    Nice post John!

  • Hi John! It is really very interesting to read this post.

  • Great article John. The information you provided can be applied and used not in only a large business or corporation, but the small business also. The concept with any business is ALWAYS BE MARKETING. It is the most crucial department in any business.

  • Karen

    John – I think this is a great way to understand that there are going to be obstacles in business but to remember that the wind changes..we just have to keep going.