Author of Word of Mouth Marketing Visits Referral Week

This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010

Marketing podcast with Andy Sernovitz (Click to listen, right click and Save As to download – subscribe now via iTunes

Andy SernovitzAndy Sernovitz, founder of the Word of Mouth Marketing Association (WOMMA) and author of Word of Mouth Marketing chatted with me for this special episode of the Duct Tape Marketing Podcast.

    We covered a wide range of topics related to Word of Mouth Marketing such as:

  • The difference between referrals and word of mouth
  • How word of mouth happens
  • How to create word of mouth campaigns
  • Simple examples of small businesses word of mouth success
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