Effective email marketing is an essential ingredient in any marketing plan. It has, for many businesses, become the most important conversion tactic for selling goods and services.

Email Service Providers (ESPs) offer tools that allow you to some pretty sophisticated campaigns, capture, follow-up and segmentation when fully employed.

I am using a fairly new curation tool called List.ly to compile, with your help, a list of the best email service providers. The current list is comprised of services that I have personally used as one time or another over the years and I would for you to add your favorites, vote the ones listed up or down, comment on and share this.

It would great if you added features and reasons why you like one or another in the comments feature to the right of each entry.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • A few years ago I compiled a list of email hosts like this. It’s probably a bit outdated, but it might be a good addition to the list here if anybody is interested. Check out the comments too; several people have contributed suggestions that I didn’t include in the original list.


  • Cool idea and helpful stuff. Campaign Monitor has become my favorite email vendor and I’ve used several of the ones on this list. Boiled down to the amount of time it takes to produce a valuable enewsletter. Consider Campaign Monitor if that’s on your priority list. My open and clickthrough rates are roughly 3X industry averages. So if you’re serious about email marketing, you need to go from tool selection directly to a partner who can best put it to use for your business.

  • Two years ago, I wrote a fun blog post called “New Hero in my Jungle” about how MailChimp met my email marketing needs. Here’s how it started:

    ” Sorry, Tarzan. There’s a new hero in the jungle. He takes my hand
    and tells me not to worry, he’s there for me. He takes me places you
    never did. He leaves me sweet notes that make me smile. He’s real
    smart. And he likes bananas as much as I do.

    If I hadn’t needed to create and manage an email marketing campaign, I’d never have met him.

    His name: MailChimp.”

    Two years later, the love is just as strong. I appreciate how MailChimp keeps up with evolving market needs and integrations and their guides and support notes always make sense, especially important when you’re desperately looking for an answer at 1 a.m.

  • I’m a big fan of Constant Contact because of the integration with Events. I can set up an event and drive adds to my mailing list right from the Registration page. It’s a great one-two.

  • Debra Murphy

    MailChimp for several reasons – free for up to 2000 subscribers and 12,000 emails per month which is perfect for small businesses who need to build their list. Easy to use templates to create your campaigns. But the most important feature is being able to set up an RSS campaign so people can subscribe to your blog via email and they are in one place with your eNewsletter subscribers.