I know there’s still plenty of talk this week surrounding the new Facebook Timeline design and the various changes in the look and feel. But as I pointed out earlier this week, it’s still all about engagement.

To that point there were some very minor sounding changes that accompanied the design change and one of those is worthy of your attention.

The change I want to bring out is one made to the administration function and it’s something called the Activity Log. Accessing this function allows you to view a timeline of engagement on your page so you have a nice tidy little list of your posts as well as posts on other pages that tagged you in chronological order.

To the right of each post you can hover and see the number of likes, shares and comments as well.

To me this is a great way to manage some of your own engagement. I jump to this page to view and comment on updates that I’ve been tagged on and to talk back with folks that have commented on my updates.

I find this format to be much handier than jumping around and responding to update notices. I’ve been doing a better job of participating since this format came online.

To access the activity log you must be using your page as the page admin and not as your personal profile. You can switch by clicking dropdown arrow at top right of page. Once you do this you need to open the Admin Panel if it’s not open and then click on the Manage button and select Use activity log.

Once you complete these steps you’ll be presented with a list of activity that dates back to the time you created your page.

You can more info on the activity log from Facebook help pages

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • I agree, wholeheartedly. I love the Admin Panel in general – much easier and more user-friendly than the former Insights page. 

  • Kendra

    I also love the new admin panel, but I’d hardly say it has “nothing to do with design.”

    This is design at its best: making your product more useful and accessible for the user. 

    Getting away from the idea that “design” is about appearances is one of the greatest movements in product development today.

    • Great point about design Kendra. 

      The one thing that I have noticed in my online browsing is the amount of cool designs that improve functionality and not appearance. 

  • I’m going to check this out now. Thanks for bringing it to my attention.

  • Ha! I accidentally stumbled onto the Activity Log section on my phone’s Facebook app, and while I was a little mystified as to where it came from and how I got there (until I had a chance to sit down at a computer and check it out), it was great! Quick and simple — a great Facebook feature.

  • Andyhugh

    I actually do love these new features on Facebook. For new users it makes things very simple and easy to understand. For the people who have been avid users, they might have some issues with the change in things. Sometimes things may seem too easy to understand. The hovering feature you mentioned is awesome because this is a feature that most computers have on their platforms, not Facebook has a similar function. 

    I do agree with the new Facebook not being so “design” based and developing its own type of style for a social media website.

  •  Many user friendly features and love this Admin Panel and John thanks for this great informative post.

  • Well, I haven’t noticed this feature. Seems quite interesting and easy to know your page engagement level.