Trust Agents If you’ve read this blog for any amount of time you know that my definition of marketing is getting someone who has a need to know, like and trust you. And that’s precisely why I give Chris Brogan and Julien Smith’s book Trust Agents in the must read category.

This is blatant promotion for someone who’s earned my trust, as I hope I’ve earned yours.

Trust is hard earned and so easily lost, but more that a useful read, this book is a toolset that shows you exactly how to engage, build your reputation and earn trust in a shifting marketing world. In addition to buying and reading this book I suggest your follow Chris and Julien around the web and learn from the example that available in every tweet, presentation, and blog post.

You can also find out more about how to get Chris to come out and share his wisdom with your organization – check it out here.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Building trust online is probably the most important aspect of running an online business. I think a great way to do this is by first having a quality website with pertinent information, being accessible to your clients offline, delivering what you promise to your clients and not betraying them or dis-servicing them if there is a problem. Developing trust online is more difficult because of the anonymity of this medium.

  • Oh man, I agree, Trust is what it's all about – completely. Customers won't buy a product if they don't trust the salesman, or the company as far as that goes. I'll have to give this book a read, excellent title I must say. Thanks for this nugget!

  • My menter Mark Hendricks taught me that same principle. That's why it's important to deliver good content, which will present you as an expert and help you to build a relationship with your target market. Only then should you advertise your products and services.

  • It's always good to have people trust you. They value your opinion more than if you just randomly approached someone with a pitch.

  • Wonderful to read your article!! Trust is the first thing in business.
    To know about more click on:

  • Wonderful to read your article!! Trust is the first thing in business.
    To know about more click on: