Anybody selling a service (air) knows that getting a reader of an ad or sales letter to act can be pretty tough. So, they send out letters that end with demotivators like – I will call you about this next week. Oh, good, then I don’t need to do anything now but wait around.

Your sales message should inspire your reader to act by telling them to take the next step. But, you must give them one darn good motivation for doing it. Don’t just say call for your free, no obligation consultation. Sell the meeting, tell them what they get and make it a benefit. “When you call we will thoroughly review your current tax management strategy and offer suggestions that will reduce your tax bill by 15% or more.” Now, I’m getting inspired here!

But, don’t stop there. Offer something more. In addition, when you call you’ll receive our booklet of “little know tax tips” just for business owners.

The potential response to your ad just doubled. Now, business owners who need to talk today will call and those who want to think about it a bit, maybe get to know you through your free report first, will call as well.