Do You Ever Feel Stuck In Your Business?


I’ve owned my own business for 28 years now and I can tell you that I’ve never quite figured out the delicate balance between me telling want my business what it wants to be and my business telling me what it wants to be, but I have come to recognize that struggle.

Last week I sent an email to a group of followers based on a conversation I had with a small business owner who confessed she felt stuck in her business and didn’t really know how to get unstuck.

There were a lot of things she was unsure of, but mostly it was that she was no longer having any fun.

Here’s ‘my response and I have to admit it created quite a stir.

Open Letter to a Business Owner

I want to ask you a couple questions and start a conversation about something.

One of the best parts of what I do for a living is that I get to visit with lots of business owners and listen to them passionately describe their thing – their project – their dream.

Of course, that’s the good news – unfortunately, I also get to hear about their struggles, challenges, and stucks.

Sometimes I even hear stories of despair as business owners get the life sucked right out of them and all too often lose everything they’ve worked for – and the worst loss of these is the loss of hope.

You know me, I think the answer is always a marketing answer, but the fact is, nobody struggling to make a go of it just wants more marketing.

If fact, some business owners would rather they didn’t have to mess with all this marketing stuff at all.

No, what they want more than anything is more clarity. Clarity is the quality of being easy to see and with all the things swirling around the typical business day to day – nothing is easy, and so we just try to do more and solve our challenges through brute force.

No, what they want more than anything is more control. To stop being busy all of the time so they can actually get something done. To lose that feeling of helplessness that comes from not knowing what to do next.

No, what they want more than anything is more confidence. To stop wondering if the mound of conflicting information they consume every day holds any truth to their current situation. To know that if they take this one certain path, they will reach their goals – quickly.

No, what they want more than anything is more customers or clients. To be able to serve and bring their brand of brilliance to the market instead of wondering if Facebook or, lord help us, SnapChat is the answer.

So, why am I telling you all of this? It’s because I think there is a solution. I’m not going to offer you one today; that’s not what this is about.

But, I would love it if you could write back to me and let me know if I’ve nailed something you are currently feeling – if getting more clarity, control, confidence and customers sounds good.

Let me know if these 4 Cs resonate and how they line up with your current challenges.

I think owning a small business is one of the most freeing and enriching experiences possible, and I’m trying to do everything I can to understand how to help as many people as possible have that experience

Let’s talk about getting unstuck. Hit reply and start the conversation. I’ll be checking email over the weekend and replying some because I want to get into this. (After I let my wife know what a wonderful mother, and now grandmother, she is of course.)

And Now What

It seems I hit a nerve as I received hundreds of responses from readers telling me how spot on what I said was and how much it described precisely what they were thinking and feeling about their business – for good or bad.

I kind of sensed this based on conversations I’ve had with small business owners, but it appears that feeling stuck in your business is officially a phenomenon.

I spent a great deal of time this Saturday reading, responding and thinking about this issue and here’s the first thing I want to do to help.

I want to get to the heart of this issue.

Would you do me a favor and complete a very simple, eight question survey so I can get a better picture of how to help business owners get more clarity, control, confidence, and customers.

This will take about three minutes –

I really appreciate it and here’s to getting unstuck and achieving what you were meant to achieve.

Introducing Duct Tape Publishing

Duct Tape PublishingOver the years I’ve produced a lot of content – maybe you know that.

In fact, I’ve written four full-length books and posted over 3,000 blog posts in the last ten years or so.

Today I’m entering the content game in a slightly different way – publishing.

My plan is to use my platform to help some great writers express their point of view through Duct Tape Publishing.

Initially, I am helping members of the Duct Tape Marketing Consultant Network publish and promote print books and ebooks, but may expand to other avenues. (The site is definitely a work in progress!)

You can find books on various marketing topics including referrals, leadership, and lead generation

I invite you to take a look at the collected works of the Duct Tape Network.

In the coming weeks, we will be introducing the first in a series of Guides written by network members Phil Singleton and Ray Perry. The first guide is on Local SEO and you can expect a new entry in the series every month.

local seoIn the book “Local SEO: Proven Strategies & Tips for Better Local Google Ranking,” you will find the essential elements of a successful Local SEO strategy. Plus, you will discover ways to put social media marketing to work in support of your Local SEO efforts. Every aspect of a Local SEO strategy comes together in an effort to feed your business’s vital information to Google, which then sends consumers to you. Local SEO is an easy and reliable inbound marketing method for businesses of all sizes, in any location.

As you read the book and follow the steps outlined in each chapter, you will see your new Local SEO strategy begin to take shape. Every section builds upon the previous one and results in a complete Local SEO optimization plan that any business can successfully implement. It’s the perfect way to bring scores of new local clients to your company.

In the book, you’ll discover:
• What Local SEO is
• Why implementing it is so important to your company’s endurance
• What makes Local SEO more important that global SEO
• What role Google plays in your Local SEO strategy’s success
• How social media platforms can support your Local SEO strategy
• What you can do with your website content to make it more Local SEO-friendly