I Know You Are Tired of Hearing About Content, But . . .

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Marketing Podcast with Rachel Parker

Content, content, content – are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won’t need to produce as much.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Rachel Parker, CEO of Resonance Content Marketing. She is also the author of The Content Marketing Coach: Everything you need to get in the game … and win! Rachel and I discuss the best strategies and tactics involved in producing high-quality content.

Rachel knows all about content marketing. Throughout her 15-year marketing career, she’s developed a distinct talent for being able to communicate in the voice of the client. Rachel has helped well-known brands to connect with their customers.

Questions I ask Rachel Parker:

  • What exactly is content? And what are some suggested approaches for small business owners, or someone that just doesn’t have a lot of time, to produce quality content in a timely manner?
  • How do you make content the voice of strategy, versus just another tactic?
  • Do you have tips for creating content that people really want to share?

What you’ll learn if you give a listen:

  • Why a blog or frequent publishing is essential for any business
  • How to really identify with your audience and, in turn, produce content specific to their needs
  • What constitutes a good marketing strategy and how it effects your sales funnel

Learn more about Rachel Parker and Resonance Content Marketing by visiting resonancecontent.com. You can reserve your copy of her latest book, The Content Marketing Coach, here.

This week’s Duct Tape Marketing Podcast is brought to you by Alignable!
Alignable is the network exclusively for business owners to network with each other, generate referrals and co-promotions together. Connect with fellow business owners nearby in your community today! 

The Only Move That Matters Is Your Next One

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Marketing Podcast with Jenny Blake

Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a career change? With every plateau, there’s a pivot. And your next move is essential in determining your success.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Jenny Blake, business strategist, international speaker and former Career Development Program Manager at Google. She is also the author of Life After College and the forthcoming book Pivot: The Only Move That Matters Is Your Next OneJenny and I discuss the major pivot points in life, career development and strategic growth.

Jenny knows all about pivots. Terrified by the prospect of failure, Jenny left Google and the corporate life all-together in 2011 to start her own business. Pulling from her personal fears and life experiences, she now helps growth-oriented individuals figure out what’s next and how to get there.

Questions I ask Jenny Blake:

  • Do people typically have a pivot moment or event where they say “I have to change”?
  • If I’m unhappy and know I’m meant for something else, how do I break down the hypothesis of what to do next?
  • What are some things that people do to sabotage their ability to pivot?

What you’ll learn if you give a listen:

  • Why pivot is the new normal and how constant change can help you achieve even greater levels of success
  • How to identify the warning signs that a pivot is coming and strategies on how to embrace change
  • What “career piloting” is and how it can help you get unstuck

Learn more about Jenny Blake and her entrepreneurial journey by visiting JennyBlake.me. You can reserve your copy of her latest book, Pivot, here.

This week’s Duct Tape Marketing Podcast is brought to you by Alignable!
Alignable is the network exclusively for business owners to network with each other, generate referrals and co-promotions together. Connect with fellow business owners nearby in your community today! 

How to Run Meetings Nobody Hates

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Marketing Podcast with Cameron Herold

It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil.

The thing is – it’s not that meetings suck – it’s that most people suck at running them.

I often joke that the reason I work for myself is to avoid meetings.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Cameron Herold, business growth guru, Former COO of 1-800-Got-Junk, author of the best-selling book, Double Double. Cameron also recently released a new book called Meetings Suck: Turning One of the Most Loathed Elements of Business into One of the Most Valuable. Cameron and I discuss how, when done right, meetings not only work but they make people and companies better.

Herold outlines the precise steps he takes to create and run valuable meetings.

Cameron knows all about how to effectively grow a business and is known around the world as THE BUSINESS GROWTH GURU. He is the mastermind behind hundreds of companies’ exponential growth and has built three $100-million dollar companies.

Questions I ask Cameron Herold:

  • How much does an organization’s culture impact the way that a meeting is run?
  • Do you have analytics on the increase in proficiency and profits that running more efficient meetings can bring to an organization?
  • Is there a “sweet spot” in terms of an ideal length for meetings?

What you’ll learn if you give a listen:

  • How setting clear expectations prior to a meeting can make the outcome more productive
  • Why having rhythms are important and how they help improve communication
  • What a “7-minute daily huddle” is and why it’s important for your organization

Learn more about Cameron Herold and his latest book, Meetings Suck, here – also, check out The COO Alliance – an organization created by Herold to help develop COOs.

This week’s Duct Tape Marketing Podcast is brought to you by Alignable!
Alignable is the network exclusively for business owners to network with each other, generate referrals and co-promotions together. Connect with fellow business owners nearby in your community today! 

The Virtues of Team Leadership

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Marketing Podcast with Howard Behar

Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more organizations that product problems.

Innovators are doers and rarely take the time to develop, nurture and teach their people, but those who do see the benefits in culture, teamwork, and productivity.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Howard Behar, former President of Starbucks Coffee Company North America and Starbucks Coffee International. He is a renowned business leader, author, speaker, and mentor. Howard and I discuss team leadership and the power of putting people and values first.

Howard knows all about effective leadership. He led Starbuck’s domestic business as President of North America, and he became the founding President of Starbucks International opening the very first store outside of North America in Japan.

Questions I ask Howard Behar:

  • What was it like working for Starbucks while they were still considered a “small business” versus the now enormous enterprise that they are today?
  • What’s the balance of chasing new ideas and innovation and staying focused on priorities?
  • What is the origin of “The Cup” and how do we find our Cup?

What you’ll learn if you give a listen:

  • Which essential virtues are needed to effectively lead a team and be respected as a leader
  • How a leader can build a culture around trust and open communication
  • What team members expect from their leader

Learn more about Howard Behar and his latest book, The Magic Cup, here.

This week’s Duct Tape Marketing Podcast is brought to you by Alignable!
Alignable is the network exclusively for business owners to network with each other, generate referrals and co-promotions together. Connect with fellow business owners nearby in your community today!