How to Run Meetings Nobody Hates

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Marketing Podcast with Cameron Herold

It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil.

The thing is – it’s not that meetings suck – it’s that most people suck at running them.

I often joke that the reason I work for myself is to avoid meetings.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Cameron Herold, business growth guru, Former COO of 1-800-Got-Junk, author of the best-selling book, Double Double. Cameron also recently released a new book called Meetings Suck: Turning One of the Most Loathed Elements of Business into One of the Most Valuable. Cameron and I discuss how, when done right, meetings not only work but they make people and companies better.

Herold outlines the precise steps he takes to create and run valuable meetings.

Cameron knows all about how to effectively grow a business and is known around the world as THE BUSINESS GROWTH GURU. He is the mastermind behind hundreds of companies’ exponential growth and has built three $100-million dollar companies.

Questions I ask Cameron Herold:

  • How much does an organization’s culture impact the way that a meeting is run?
  • Do you have analytics on the increase in proficiency and profits that running more efficient meetings can bring to an organization?
  • Is there a “sweet spot” in terms of an ideal length for meetings?

What you’ll learn if you give a listen:

  • How setting clear expectations prior to a meeting can make the outcome more productive
  • Why having rhythms are important and how they help improve communication
  • What a “7-minute daily huddle” is and why it’s important for your organization

Learn more about Cameron Herold and his latest book, Meetings Suck, here – also, check out The COO Alliance – an organization created by Herold to help develop COOs.

This week’s Duct Tape Marketing Podcast is brought to you by Alignable!
Alignable is the network exclusively for business owners to network with each other, generate referrals and co-promotions together. Connect with fellow business owners nearby in your community today! 

The Virtues of Team Leadership

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Marketing Podcast with Howard Behar

Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more organizations that product problems.

Innovators are doers and rarely take the time to develop, nurture and teach their people, but those who do see the benefits in culture, teamwork, and productivity.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Howard Behar, former President of Starbucks Coffee Company North America and Starbucks Coffee International. He is a renowned business leader, author, speaker, and mentor. Howard and I discuss team leadership and the power of putting people and values first.

Howard knows all about effective leadership. He led Starbuck’s domestic business as President of North America, and he became the founding President of Starbucks International opening the very first store outside of North America in Japan.

Questions I ask Howard Behar:

  • What was it like working for Starbucks while they were still considered a “small business” versus the now enormous enterprise that they are today?
  • What’s the balance of chasing new ideas and innovation and staying focused on priorities?
  • What is the origin of “The Cup” and how do we find our Cup?

What you’ll learn if you give a listen:

  • Which essential virtues are needed to effectively lead a team and be respected as a leader
  • How a leader can build a culture around trust and open communication
  • What team members expect from their leader

Learn more about Howard Behar and his latest book, The Magic Cup, here.

This week’s Duct Tape Marketing Podcast is brought to you by Alignable!
Alignable is the network exclusively for business owners to network with each other, generate referrals and co-promotions together. Connect with fellow business owners nearby in your community today! 

The Result of Installing a Marketing System

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Marketing Podcast with John Arena and Bryan Zarnett

For the last decade, I’ve been extolling the virtues of thinking systematically about marketing.

Today I want to share a conversation I had with two entrepreneurs and their experience with the Duct Tape Marketing System.

My guests for this week’s episode of the Duct Tape Marketing Podcast are John Arena and Bryan Zarnett, entrepreneurs and long-time participants in the Duct Tape Marketing System. I talk to them individually about their entrepreneurial journeys and how implementing a clear marketing plan has helped each of them scale their businesses.

One of the prominent features that the Duct Tape Marketing System offers is the pairing of accountability partners. Since John and Bryan are owners of martial arts studios and their core messages are very similar, they have been paired up as accountability partners. Listen to discover how the tools and tactics offered by the Duct Tape Marketing System has helped John and Bryan reach new levels of success.

Questions I ask John and Bryan:

  • What are some of the joys as well as some of the challenges that you have faced as an entrepreneur?
  • Which component of the Duct Tape Marketing System has made the greatest impact?
  • What do you feel that the Duct Tape marketing System has meant for the growth of your business?

What you’ll learn if you give a listen:

  • How the Marketing Hourglass can help you build a solid foundation for your business
  • Why identifying the “ideal customer” is a necessary component of any successful marketing plan
  • What specific features the Duct Tape Marketing System offers and real-life examples of how businesses apply these tactics to aid in their growth

Learn more about John Arena’s New Jersey based studio The Martial Arts Arena and Bryan Zarnett’s Durham Modern Martial Arts in Whitby, Ontario, Canada. For additional information on the Duct Tape Marketing System and how these tools and tactics can help your business, click HERE.

This week’s Duct Tape Marketing Podcast is brought to you by Alignable!
Alignable is the network exclusively for business owners to network with each other, generate referrals and co-promotions together. Connect with fellow business owners nearby in your community today! 

 

Podcasting Best Practices

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Marketing Podcast with Jessica Rhodes

I love podcasting, but not for the same reason so many other people are hyping it right now. Yes, you can build a business and make a bunch of money podcasting – just like you could five years ago with blogging. But the reason I love it and promote it for every small business is because it’s an awesome way to create content and a sneaky way to build authority and make connections.

It’s not really that sneaky, but for years I’ve used podcasting to connect with interesting people, leaders, and people that could enhance my brand.

Now, you can connect with thought leaders, but you can also connect with potential clients. Let’s say you target CEOs of mid-sized firms. Why not start a show that focuses on the challenges and success of CEOs of mid-sized firms. Awesome content, expert status for you, and maybe, just maybe you get access to a prospect that would never pay attention to your sales ovations.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Jessica Rhodes, CEO and Founder of Interview Connections, a source for booking podcast guests. Jessica and I talk about what it takes to give a good interview on both ends of the spectrum – as the interviewer, as well as the person being interviewed.

Jessica knows the podcast industry. She is the host of the web TV show, Interview Connections TV, the Rhodes to Success podcast and she’s a co-host of The Podcast Producers, selected by Apple as a “How to Podcast” show in iTunes.

Questions I ask Jessica Rhodes:

  • As an interviewer, what’s your advice on where to find great guests?
  • When you’re a guest on a show, what are 5 things you could do that will never get you booked again?
  • Can you make money in being a podcast guest?

What you’ll learn if you give a listen:

  • How interviewing your target market, versus major influencers or celebrities, can lead to greater opportunities
  • Why it’s important to have clear content on your website if you want to be pitched
  • What the “right” way to interview is and the questions/mannerisms you should avoid

Learn more about Jessica Rhodes and Interview Connections by clicking here.