Mastering Lean Metrics for Growth

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Marketing Podcast with Ash Maurya

When building a marketing plan for a client we often start with things like core message and ideal client. While these are certainly core elements of any effective marketing strategy, the place we should start is with metrics.

Understanding what you plan to measure and how you plan to collect the necessary data is often left to last if it’s given any thought at all.

This, as much as any other business dynamic, is what leads to chasing your tail from one idea to the next. When you lock down your goals, objectives, and priorities and make measurement a fundamental activity, you start a far greater chance of reaching your goals.

The key, of course, is to figure out what actually matters when you try to create your core set of metrics.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Ash Maurya, CEO & Founder of Lean Stack and author of the newly released book Scaling Lean: Mastering the Key Metrics for Startup Growth. We talk about “measuring what matters” and the essential metrics applicable to any small business.

Having been an entrepreneur for more than a decade, Ash knows all about building successful businesses.

Questions I ask Ash Maurya:

  • How does your “startup” book wedge its way into a crowded field?
  • What do you say to a business owner whose one metric is revenue?
  • When you mention and describe “new business models,” are there any new ones?

What you’ll learn if you give a listen:

  • How to build the connection between a great idea and a great execution.
  • How “removing waste” can help you build the products that people want.
  • The 5 essential metrics needed to acquire customers and increase revenue.

Learn more about Ash Maurya and Lean Stack, a collection of tools, content and coaching resources used by thousands of entrepreneurs, universities and organizations. Click here to find out more about his book Scaling Lean: Mastering the Key Metrics for Startup Growth

This week’s episode of the Duct Tape Marketing Podcast is brought to you by our friends at Hover. Do you need a great domain name for your great business idea? Hover makes this quick and easy. Go to hover.com and use the promo code AshDTM for 10% off of your first purchase.

When Thought Leadership Turns to Do Leadership

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Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez

Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in your industry.

But as most anyone who is seen as a thought leader will tell you, it’s not about appointing yourself as such, it’s about doing the things day in and day out that lead people to apply the thought leader tag to someone – again, the key word being doing!

There is a quote attributed to Emerson that I think sums thought leadership up about as succinctly as possible – “What you do speaks so loud that I cannot hear what you say.”

My guests for this week’s episode of the Duct Tape Marketing Podcast are Marketing Consultants, Duct Tape Marketing Certified Consultants and two of the four co-authors of the upcoming book Do Leadership: A Step by Step Guide to Doing Thought Leadership. We discuss how creating unique and relevant content can make you a thought leader, helping you to stand out from your competition.

As founders of their own independent consulting businesses, Nicole Croizier and Kelly Weppler-Hernandez both live and breathe marketing daily.

Questions I ask Nicole and Kelly:

  • Is the thought of “am I going to stand out” nearly impossible today?
  • What are the business tangible benefits of thought leadership?
  • Where do people get ‘bogged down’ in this process?

What you’ll learn if you give a listen:

  • Why thought leadership is important for small business owners.
  • How to leverage evergreen content to make yourself unique and relevant.
  • The three essential steps to building a thought leadership system.

Learn more about Nicole Croizier and Kelly Weppler-Hernandez. Click here to find out more about their upcoming book Do Leadership: A Step by Step Guide to Doing Thought LeadershipFor a very limited time, the authors are offering our readers exclusive bonus material. Take advantage of guides, templates and worksheets that will have you on the road to becoming the next big thought leader in your industry. These free tools will only be available for a short time, so check them out today.

Interested in joining Nicole and Kelly as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here.

Why Local SEO is an Important Lead Generation Channel

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SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website with unique content that is tailored specifically to the search results you want to show up in.

It is very difficult to rank for your most desired keyword phrases without great content.

My guest for this week’s episode of the Duct Tape Marketing Podcast is a Local SEO Website Building & Lead Generation Expert in the Southern CA area, Duct Tape Marketing Certified Consultant and co-author of the award-winning book The Small Business Owner’s Guide to Local Lead Generation. We discuss SEO, website design and the keys to getting your business to rank.

Being immersed daily in SEO, Sturges knows what works (and doesn’t work) to help small businesses rank locally.

Questions I ask Justin:

  • What are common SEO mistakes that businesses often make?
  • What role do reviews play in your ranking factor?
  • What are some good resources for local SEO?

What you’ll learn if you give a listen:

  • The driving factors in organic placement.
  • Key aggregators often missed in citations.
  • How using the right extensions can increase your click-throughs.

To learn more about Justin Sturges, visit his website here. Click here to find out more about Justin’s book The Small Business Owner’s Guide to Local Lead Generation. Interested in joining Justin as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here.

This week’s episode of the Duct Tape Marketing Podcast is brought to you by our friends at Hover. Do you need a domain name for your next big idea? Hover.com makes it easy to register a domain name quickly. Go to hover.com and use the promo code JustinDTM for 10% off your first purchase.

Local SEO Tips For Small Business Owners

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Marketing Podcast with Phil Singleton

No matter what you are selling – hardware to legal services – people are looking online.

When someone turns to a search engine to find a source locally they intend to buy – perhaps today!

Any business that wants to thrive locally must get very, very good at local SEO. In other words, they must show up on the mobile device in maps, they must show up on the laptop in the “Google 3-pack,” and they must have a credible amount of reviews and social signals to convert the click to a customer.

My guest for this week’s episode of the Duct Tape Marketing Podcast is a web designer and SEO expert, founder of Kansas City SEO Website Design, Duct Tape Marketing Certified Consultant and co-author of the award-winning book The Small Business Owner’s Guide to Local Lead Generation. We discuss SEO, website design and the keys to getting your business to rank.

Singleton is a tremendous source of information about what “actually” works in the trenches on the local level because he lives and breathes it every day on behalf of his small business clients.

Questions I ask Phil:

  • What are your top tips for SEO for local business owners?
  • How can content help drive SEO?
  • How much time should a business owner spend on creating content?

What you’ll learn if you give a listen:

  • The #1 tactic for improving SEO on a budget.
  • How to use content to gain an edge on your competitors.
  • Where to look for more information on SEO.

To learn more about Phil Singleton, visit his website here. Click here to find out more about Phil’s book The Small Business Owner’s Guide to Local Lead Generation. Interested in joining Phil as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here.

This week’s episode of the Duct Tape Marketing Podcast is brought to you by our friends at Hover. Do you need a domain name for your next big idea? Hover.com makes it easy to register a domain name quickly. Go to hover.com and use the promo code PhilDTM for 10% off your first purchase.