Building Trust for Online Referral Marketing Campaigns

Building Trust for Online Referral Marketing Campaigns - Duct Tape Marketing

photo credit:”Pixabay

Running an online business can be difficult and expensive; you have to worry about managing ad campaigns and monitoring your budget. If this is not done properly, your business could fail. Having a referral marketing program is a great way to reduce marketing costs and increase the profitability of your business. Referral marketing involves your customers telling their friends and family how much they enjoyed your service. Not only does this gain exposure for your business, but it also inspires trust, which increases the likelihood of generating more sales. This article will teach you how to do referral marketing.

Why Referrals?

When a potential customer visits your website for the first time, they likely have no idea who you are or how dependable your business is. This lack of trust makes them hesitant to buy from you. But people trust the opinions of those they respect, such as friends and family members. When a customer refers their friends to you, the referral is going to trust you more than if they had found your website on their own. But nobody will refer their friends to you unless you inspire trust and respect.

Professional Website

Your website is the first impression potential clients have of you and your business. If your customers don’t think you put much effort into it, they will likely believe you handle all areas of your business carelessly. Having a professional website inspires trust and credibility, which will increase your sales and referrals. You must have a clean design and quickly fix any broken links. Sometimes, setting up a professional website requires training and experience; it is also time-consuming. If you don’t know how to do it yourself, it’s vital to have a professional web designer; this ensures your website is professional and inviting.

Managing Bad Reviews

It does not matter how great your product or service is, every company gets bad reviews on occasion. Bad reviews don’t matter as much as how you handle them. Many companies make the mistake of trying to hide their negative reviews, which is a mistake. Trying to cover up negative comments makes it seem you have something to hide; this is damaging to your reputation and will result in losing the trust of potential customers.

Instead, use bad reviews to improve your reputation and inspire trust and credibility. Respond to each negative review with complete openness and honesty. If you made a mistake, be honest and admit it. But vow to do better in the future. Being open about your flaws, mistakes, and shortcomings will show your customers that you have nothing to hide, thus inspiring trust.


If you want to be truly successful, you need to be more than remembered; you need to become a household name, which is accomplished with a successful branding strategy. This means your company, product, and mission statement become one in the mind of your customers. If you want to successfully brand your product or service, it is vital you provide quality service and live up to a powerful mission statement. Don’t expect branding to be done overnight; it is a long-term process. But when done properly, it gives you a major competitive advantage over others in your industry.

Building Trust for Online Referral Marketing Campaigns - Duct Tape Marketing

photo credit:”Pixabay

Offer Gifts

Many companies make the mistake of only considering how they can get their customers to hand over their money, which is a critical mistake. Internet users are bombarded with advertisements every day, and if you only come at them with more ads, they will tune you out. You will lose their trust, business, and referrals. If you want to avoid this, offer your loyal customers small, unannounced gifts. This is not charity; it’s an investment. Receiving gifts will make your customers like and trust you, and the gifts don’t have to be expensive. In fact, you can simply offer gift cards or store credit. If you want to give more valuable gifts away, you can do a monthly drawing. By offering gifts to your customers, they will feel appreciated and valued.

Relationship building

Relationship building is another way to build and inspire trust. Some companies make the mistake of selling to each customer once and letting them walk away, but doing this is leaving money on the table. A customer who buys from you is demonstrating they are interested in your product or service, which means they will likely buy from you again. However, you can’t sit around and hope they will come to your website again. You need to actively remarket to them. This can be achieved by emailing them special offers and promotions. Now, it’s important to never come across too strong in your emails. You want to frame the conversation as you doing them a favor, which can be done by offering discount and loyalty rewards.

Trust Building Overtime

You must know how to build trust, which is not all or nothing; it’s a process that grows over time. But it is also fragile, and while it can take some time to build, it can be destroyed in a second. Therefore, it is vital to be open and transparent in all communications with your customers; never lie or be dishonest. Always be truthful whenever answering questions, and never lie or exaggerate the benefits of a product to get a sale. While doing so can work for a short time, people will eventually catch on, and your trust will be forever damaged.

Final Thoughts

While there are many important factors to the success of your business, none are as important as earning the trust of your customers, without which you lose referrals and the potential to grow and expand. When you lose trust, your business will likely fail. But trust can be built and maintained with a proper plan. Always be open, honest, and transparent in all your interactions; make it a part of your mission statement. Build relationships with your customers, and do everything you can to make them happy and feel valued. While this might seem difficult and overwhelming, it can be simplified by remembering to treat your customers as you would want a business to treat you.

Sarah SmithSarah Smith is a blogger is currently learning about marketing, using the internet. Aside from working on her own business, she likes to use social media and read travel books. Find her at Twitter.

Using Marketing Automation Tools to Boost Your Customer Referral Program

Using Marketing Automation Tools to Boost Your Customer Referral Program - Duct Tape Marketing

photo credit:”Pexels

The benefits of referral marketing have been recognized for a long time. Compared to traditional advertising, a positive referral from a happy customer is one of the most valuable forms of marketing. People pay twice as much attention to recommendations from friends and family members than any other source, according to the Wharton Business School. On top that, a referred customer is 16 percent more valuable over a lifetime than any other form of customer.

Earning positive referrals requires more than providing a valuable service or product, although that’s certainly a key requirement. It’s important to automate the process and empower customers to make recommendations. When marketing automation works, it boosts efficiency, lessens your workload and helps generate new customers.

A happy customer needs only a little nudge to share their experience with their network, and automating the process allows you to focus on whatever your company does best. Utilizing marketing automation tools — whether it’s on social media, emails or websites — is critical for the long-term success of your company.

The numbers on marketing automation speak for themselves:

  • Companies using automation for email marketing earn twice as many leads as those that don’t.
  • 75 percent of companies using marketing automation see a return on investment in a year.
  • Companies using marketing automation increased sales by an average of 34 percent.
  • 91 percent of those using marketing automation say it is “very important” to the success of their program.
Using Marketing Automation Tools to Boost Your Customer Referral Program - Duct Tape Marketing

photo credit:”WebpageFX

Develop Your Strategy

Marketing automation tools come in all forms and typically aren’t free. Before you decide which tools to use, it’s best to determine your strategy. Doing otherwise is could lead to negative results. Far too often, marketers try every tool at their disposal without thinking about what will actually work with their customers.

The name “automation” sounds like something mechanical and impersonal, but the most effective strategies feel highly personalized to customers.

Implementing marketing automation for referrals is destined to fail if your leads are weak from the start. Think of existing leads as money in the bank and marketing automation as a way to grow that money. If there’s no money to begin with, it’s impossible to see any growth.

A good automation strategy recognizes ripe opportunities and builds upon them. Like a plant, leads need to be nurtured and cultivated. An abundance of spammy, impersonal messages can stunt any growth.

To begin, think about your goals. Do you want to generate new leads? Or do you want to convert existing leads into loyal customers? Maybe it’s something else entirely. No matter what it is, it’s good to take a close look at your absolute best customers. This close circle is the most valuable because they’re more likely to spread the word and make recommendations from friends.

Choose Your Tools

Marketing automation is a fast-growing industry that’s been valued at approximately $1.62 billion annually. With this fast growth comes a number of tools for businesses to use. Some of the most popular include Hubspot, Infusionsoft, and Marketo. The merits of these tools are debated endlessly, with many people touting their own reasons for one being superior to the other.

The tools are varied, but many of them come down to social media, email marketing and websites. Here are some examples of what marketing automation can do for each platform. Many of these tools are interconnected:

Social media

Social media can be a time sink that takes up too much of the day, but it’s important because social media is typically the face of your company. Social media should always have a personal touch, yet automation can help round out your social media strategy and save lots of time.

Social media can be a time sink that takes up too much of the day, but it’s important because social media is typically the face of your company. Social media should always have a personal touch, yet automation can help round out your social media strategy and save lots of time.

For example, your automation can help new website posts go directly to social media or allow you to easily curate content. Some companies use automation for customer service queries, but this strategy sometimes backfires when companies accidentally pester customers with useless information. It’s important not to be over reliant on automation. Social media works best when there’s a sense of immediacy instead of a series of static, long-planned posts that were scheduled to post automatically.

Email marketing

Marketing automation has its roots in email marketing, so the possibilities are robust. For starters, lists can be formed automatically. The most active users or long-dormant users can be welcomed with a new email. Or a new email can be used to upsell a recent customer and you won’t have to lift a finger.

The possibilities are vast, yet it’s possible for automation to run amok. Nobody likes being bombarded with emails, so you should weigh the importance of each communication.

Your website

The success of your website relies on traffic from social media and email marketing. It’s possible to cater dynamic content based on a person’s viewing habits, geographic location, and so on. Offers can be targeted to viewers that fulfill certain criteria.

Regardless of what strategy you adopt and what tools you use, it’s critical to always test what you’re doing. Extensive testing can turn a doomed campaign into a successful one by stamping out flaws. Failing to adequately test can turn away loyal customers. Always test your strategies, either by running the plan by others or segmenting your audience into a small test group. It’s worth the effort.

Sara LandrumSarah Landrum is a marketing specialist and the founder of Punched Clocks, a career blog focusing on happiness and success in life and at work. Follow Sarah on social media for more great tips! You can find her tweeting @SarahLandrum

Master the Art to Finding the Right Referrals

Referrals are an important part of any successful business and shouldn’t be overlooked. Referrals don’t just happen, though that would be wonderful. You need to be creative, persistent and implement a strategy to generate them. Are you providing exceptional customer…

Read More