Coaching, teaching and educating sells

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Teaching Sells Free ReportBrian Clark, part of the brains behind the ultra successful copyblogger, has written a nice piece on the future of marketing online called Teaching Sells. Go grab this 22 page report.

I am a big proponent of viewing marketing materials as information products and creating products that support your services and services that support your products. Clark lays out a wonderful road-map and a low-cost, high impact set of tools to do just that.

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